LVMH Stock Climbs Over 2% Boosting the CAC 40, Driven by Luxury Sector
The global luxury leader significantly accelerates in mid-morning trading in Paris, within a nearly stable CAC 40. The stock ranks among the best performances of the flagship index, following a general rebound in the luxury sector. However, today's movement should be viewed in the context of a still deteriorating medium-term trend.
A 2% Rebound Propels LVMH to the Top of the CAC 40
LVMH stock gains 2.16% to €493.40 during the session, up from €482.95 the previous day. The stock is among the strongest risers in the CAC 40, which itself is up only 0.10% at 8,375.35 points. The Parisian luxury sector drives the session, with Kering leading (+3.03%) and Hermès (+2.19%) just ahead of LVMH. This sector rebound occurs as the stock had dropped below €500 on July 8, erasing its surge from the day before. Over a week, the stock is slightly down by 0.48%, and it has lost 3.37% over a month. The sectoral context remains tense. In China, jewelry/gold sales fell by 8.9% year-on-year in May (NBS data), and Swiss watch exports to the country decreased by 21.4%, while Chinese retail consumption dipped by 0.6%. An environment that weighs on the entire luxury sector, broadly exposed to the Chinese market.
Stock Price Reaches Back to the 20-Day Moving Average, Still Far from the 200-Day
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Today's rebound brings the stock price back to its exact 20-day moving average (€492.20), with only a +0.24% difference. The stock remains above its 50-day moving average at €482.46 (+2.27%), but still 8.84% below its 200-day moving average (€541.26), indicating a still negative long-term trend. The RSI at 46 indicates a neutral configuration, consistent with a stock hesitating between stabilization and further decline. The identified support at €460.85 and resistance at €520.30 frame the current fluctuation zone. Over a year, the performance is barely positive at +2.89%, illustrating the sector's difficulty in regaining its pre-2024 momentum. The next concrete milestone for investors will be the group's semi-annual report, traditionally released at the end of July.
LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026
Risks mentioned
Uncertain geopolitical and economic environment affecting global business activity
Slowdown in demand in China impacting Fashion & Leather Goods segment
Market sensitivity to exchange rate fluctuations (negative 3% impact in 9M 2026)
Opportunities identified
Continued growth in Watches & Jewelry with 8% organic growth driven by strong jewelry performance
Strong performance of Sephora in Selective Retailing with market share gains and network expansion
Recovery in Wines & Spirits champagne business and good momentum in Asia for Hennessy cognac
Outlook / guidance
Management commentary: LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026. Despite an economic and geopolitical environment that remains uncertain, the Group remains confident and will maintain a strategy focused on continuously enhancing the desirability of its brands.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
