LVMH Stock Drops 21.5% in Three Months and Approaches Its Lowest Point in 6 Years
The world's leading luxury player is retreating during trading, in a Paris market that is losing ground. The stock is moving away from the unprecedented low it touched at the beginning of the month.
A Decline of 2% Lagging Behind Other Luxury Stocks
The LVMH share is down 1.91% at €389.40 during trading, while the CAC 40 is falling 1.33%. The stock ranks among the stragglers in the index, ahead of Stellantis, Accor, and Airbus, which are declining more sharply. In the sector, Kering is down 1.89%, while Hermès is losing only 0.30%. Over the week, LVMH remains up 2.47%, which contrasts with a decline of 21.35% over three months.
The latest publications shed light on this context: third-quarter sales, published on October 12, show organic growth of 1%, with fashion and leather goods declining 5%. During these nine-month 2026 results, the group cited among the risks a slowdown in demand in China and foreign exchange effects, which were negative by 3% over the period. It also highlighted growth of 8% in watches and jewelry and market share gains for Sephora.
The Support at €379.50, Tested on October 13, Down 2.5% from Current Price
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In terms of levels, the price is in contact with its 20-day moving average (€390.58), while it remains well below the 50-day moving average (€421.16), with a 7.5% gap. The stock is now only approximately 2.5% away from its support at €379.50, which it had broken on October 13 by posting a six-year low. Tensions on French debt, with a 10-year OAT around 4.79% according to the latest Bank of France survey, form the backdrop for the Paris trading session.
The group is also subject to a share buyback program: €2.4 billion have been repurchased over twelve months, representing 1.3% of market capitalization, according to the latest statement read, dated September 25. In terms of calendar, the €379.50 support remains the threshold to monitor for the stock.
LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026
Risks mentioned
Uncertain geopolitical and economic environment affecting global business activity
Slowdown in demand in China impacting Fashion & Leather Goods segment
Market sensitivity to exchange rate fluctuations (negative 3% impact in 9M 2026)
Opportunities identified
Continued growth in Watches & Jewelry with 8% organic growth driven by strong jewelry performance
Strong performance of Sephora in Selective Retailing with market share gains and network expansion
Recovery in Wines & Spirits champagne business and good momentum in Asia for Hennessy cognac
Outlook / guidance
Management commentary: LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026. Despite an economic and geopolitical environment that remains uncertain, the Group remains confident and will maintain a strategy focused on continuously enhancing the desirability of its brands.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
