LVMH Stock Hits Six-Year Low at €376 Before Partial Rebound
The luxury giant touched a new record low this Friday morning unseen since the pandemic, extending a sharp decline that has accelerated throughout the quarter. The stock rebounded slightly after approaching an absolute trough, within a CAC 40 index bouncing back by just over 1%.
A Low Since 2020 Broken During Trading at €376, Against a Backdrop of Marked Quarterly Decline
The LVMH stock touched €376.00 during trading this Friday, a level unseen since 2020, the year marked by the Covid-19 pandemic. This new floor erases the previous bearish record of €379.10 and occurs as the stock now trades at €382.75, representing a partial rebound from the morning's low point. Over the past month, the decline has reached nearly 14%; over three months, losses exceed 20%.
A series of record lows has accumulated since early September: the stock had already broken a key support level in early September, then breached several successive floors, before attempting an ephemeral rebound in mid-September. The support threshold at €379.50 was broken downward this morning, bringing the stock below a level that had previously held for several weeks. The luxury sector is facing difficult conditions in China, where jewelry sales declined 17.5% year-over-year in August 2026, while Swiss watch exports to that market fell 18.5% over the same period.
RSI in Extreme Oversold at 26, All Moving Averages Far Above Price
On the technical indicators front, the RSI at 26 reflects a marked oversold configuration, a level that mirrors the magnitude and speed of the decline in recent weeks. The stock trades below its three reference moving averages: the 20-day MA at €406.55 represents a gap of 5.85%, the 50-day MA at €440.19 widens the gap to 13.05%, and the 200-day MA at €496.33 sits 22.88% above the current price. This configuration illustrates a downtrend established over medium and long-term horizons.
The merger project of Arnault family holdings and the offer being prepared for Christian Dior, announced on September 24, comes at a time when selling pressure remains strong on the stock. When first-half 2026 results were published on July 27, the group highlighted accelerated growth in the second quarter, but also mentioned a negative currency effect of 5% weighing on sales. The nearest resistance level is situated at €459.35, far from current levels.
