LVMH Stock Rebounds Over 2% and Moves Above Its 50-Day Moving Average
The world's leading luxury brand is on the rise in mid-morning trading in Paris, even as the CAC 40 index slightly trends downward. This movement follows a target price increase by UBS. The stock is recovering some of its late June losses in the Paris luxury segment.
UBS Raises Target to €650 and Reaffirms Buy Rating on LVMH
UBS increased its target price for LVMH from €640 to €650 on July 2, while reaffirming its buy rating. The new target represents a potential upside of over 32% from the current price of €491.55. The stock is up 2.19% during the session, while the CAC 40 is down 0.18%. The rebound occurs in a challenging sector environment in Asia, with Swiss watch exports to China down 21.4% and Chinese jewelry sales dropping 8.9% year-over-year in May, according to the latest official statistics.
Stock Moves Above Its 50-Day Moving Average but Remains Below Its 200-Day Average at €542.21
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Today's rebound brings the price to €491.55, which is 2.99% above the 50-day moving average of €477.30, while the 20-day moving average at €494.91 remains close, just 0.68% above the current price. The medium-term configuration remains weak, with the 200-day moving average at €542.21 capping the stock at 9.34% above current levels. The RSI at 56 indicates a contained movement, without excess. Over the past month, the stock has gained 4.1%, only partially offsetting a 9.3% decline from late June relative to the 200-day moving average. The next resistance point is identified at €520.30.
« LVMH démontre sa solidité et l'efficacité de sa stratégie. »
Le premier semestre 2026 affiche des ventes de 38 644 M€, en recul publié de 3 % mais en croissance organique de 2 %, avec une accélération au deuxième trimestre (+3 % en organique, +4 % hors impact du conflit au Moyen-Orient). Le résultat opérationnel courant atteint 8 691 M€ pour une marge de 22,5 % et le résultat net part du Groupe est stable à 5 697 M€. La dette financière nette recule de 19 % à 8 245 M€ et le cash-flow disponible d'exploitation progresse de 2 % à 4 100 M€. Les États-Unis accélèrent, l'Asie hors Japon progresse fortement, effet de change de -5 % et effet périmètre de -1 %.
Risks mentioned
Contexte géopolitique et économique perturbé, amplifié par le conflit au Moyen-Orient
Effet de change négatif de -5 % pesant sur les ventes et le résultat opérationnel
Effet périmètre défavorable de -1 % lié aux cessions (DFS, Marc Jacobs)
Ventes Mode et Maroquinerie en recul de 5 % en publié sur le semestre
Opportunities identified
Succès des premières créations de Jonathan Anderson pour Christian Dior
Nouveaux flagships Louis Vuitton de Pékin et Séoul aux excellents résultats
Accélération de Montres et Joaillerie : Tiffany et Bvlgari, record de ventes Eclettica
Reprise du Champagne et du Cognac, bonne dynamique de Hennessy en Chine
Sephora gagne des parts de marché et s'implante en Belgique et en Croatie
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Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
