TF1 Stock Rebounds by 2.99% to €6.89, Returns to its 20-Day Average
This afternoon, TF1 stock has gained 2.99% reaching €6.8950, amidst an SBF 120 index up by 0.86%. The media group's stock is among the top performers in the broader index. Over three months, the stock still shows a decline of 5.87%.
The Stock Returns to its 20-Day Moving Average After a Difficult Month
The price has reached its 20-day moving average, set at €6.89, after several sessions below it. The 50-day moving average at €6.99 remains slightly above the current price, at a distance of 1.36%, while the 200-day moving average at €7.91 represents a gap of 12.83%, indicating an underlying bearish trend. The RSI at 37 has just exited the oversold zone, aligning with today's rebound. The Bollinger Bands place the stock midway between the lower band at €6.42 and the upper band at €7.36, without any extreme signals. The identified support at €6.70 held last week; the resistance at €7.41 remains over 7% away. Selling pressure remains measured but real: according to reviewed statements, the cumulative net short positions reach 2.61% of the capital, declared by three funds including BlackRock Investment Management (UK) at 1.59%. This short exposure has increased by 1.02 percentage points in 30 days.
A Technical Rebound as Digital Remains the Only Growth Area
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Today's movement follows a challenging start to May. On May 4th, the quarterly publication reported a revenue decline of 9.3% to €472 million, with an operating margin reduced to 2.8%. However, the digital segment had grown by 17.5%, the only growth area in a shrinking linear advertising market. Year-over-year, the stock has lost 19.03%, highlighting the Boulogne-Billancourt group's difficulty in reassuring investors about the traditional advertising dynamics. The one-month volatility remains contained at 6.68, indicating that price movements are orderly despite the trend. The next key event on the financial calendar is the publication of the semi-annual results for 2026, expected on July 24th.
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Other stocks — Médias / publicité / divertissement
« Confirmation des objectifs 2026, dans un contexte de visibilité toujours limitée » ; « Le T3 2026 marque un quatrième trimestre consécutif de recul plus prononcé qu'anticipé du marché de la publicité linéaire »
Outlook / guidance
Management commentary: Croissance soutenue à deux chiffres du chiffre d'affaires digital en 2026 ; Viser une politique de dividendes en croissance dans les prochaines années ; le Groupe entend maintenir en 2026 sa marge des activités hors plus-values à un niveau « mid-to-high single-digit », selon l'évolution du marché linéaire.
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