THG Ingenuity and Google Cloud Launch AI Shopping Assistant, 8× Conversion at Myprotein
THG Ingenuity rolled out a conversational shopping assistant on Wednesday, developed in partnership with Google Cloud, utilizing the latter's Gemini Enterprise Agent platform. The solution, tested notably at Myprotein, has shown significant adoption results in its pilot phase.
An AI Assistant Specialized in Product Recommendations
The THG Ingenuity shopping assistant acts like a dedicated expert for each online shopper. It understands individual needs, product catalogs, and the specifics of each brand. Powered by Google Cloud's AI conversation technology and the Gemini Enterprise Agent platform, the tool offers real-time contextual product discovery and answers frequently asked questions.
The assistant is designed to reflect the unique identity of each brand: its own voice tone, specific product logic, thus enhancing the discoverability of items on digital storefronts. Beyond direct sales, the solution also generates actionable customer behavior data to refine personalized multi-channel strategies.
Measured Results at Myprotein During Pilot Phase
Initial tests at Myprotein show a conversion rate eight times higher than the site's average, accompanied by a 20.8% increase in average basket size. Regular shoppers recorded a 4.61% increase in conversion rate and a 9.6% increase in average basket size.
More broadly, preliminary deployment data indicates a 5.5 times increase in conversion rate for new buyers and a 22% increase in average basket size.
