Weighed down by 23.5% in three months, LVMH stock remains stuck in oversold territory
The luxury giant is stagnating at mid-session, as the CAC 40 retreats. This apparent immobility masks a significantly deteriorated underlying momentum, which a major broker's opinion is only making worse.
A stock frozen at €378.65, down 24% below its long-term moving average
The price of LVMH stock stands at €378.65, virtually unchanged on the session (+0.03%), in a CAC 40 declining 1.06%. The stock is down 4.6% over the week and nearly 12% over the month. It just set a new six-year low on Friday at €376, before a partial rebound.
The RSI at 27 reflects an oversold configuration, following a quarter at -23.6%. The stock remains below the three moving averages: the 20-day MA at €404.15 is 6.3% above, the 200-day MA at €495.08 is nearly 24% above the current price, a sign that the underlying trend has not reversed. The support level at €379.50, just breached, becomes the zone to reclaim.
UBS lowers its target from €645 to €525 while maintaining a buy rating
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UBS revised its price target on LVMH today, lowering it from €645 to €525, while maintaining its buy opinion. The new target remains nearly 39% higher than the current price, but it represents a €120 reduction from the previous objective. This revision adds to those from mid-September, with two target cuts published in less than forty-eight hours.
On the publications side, the group detailed its first-half 2026 results in July (July 27), with accelerated growth in the second quarter. It also cited a negative currency effect of 5% on sales and operating profit among its main risks. The stock remains, at this stage, very far from last year's levels: it is down more than 31% over twelve months.
Accélération de la croissance au 2ème trimestre ; Résultats semestriels solides
Risks mentioned
Contexte géopolitique et économique perturbé, amplifié par le conflit au Moyen-Orient
Effet de change négatif de -5 % pesant sur les ventes et le résultat opérationnel
Effet périmètre défavorable de -1 % lié aux cessions (DFS, Marc Jacobs)
Opportunities identified
Succès des premières créations de Jonathan Anderson pour Christian Dior
Nouveaux flagships Louis Vuitton de Pékin et Séoul aux excellents résultats
Accélération de Montres et Joaillerie : Tiffany et Bvlgari, record de ventes Eclettica
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
