Gecina Affirms Its Strategy for Premium Office and Diverse Housing
Gecina communicates its strategic positioning in tertiary and residential real estate, relying on a strong commercial dynamic and an active capital allocation strategy. The group details its approach in response to transformations in the labor and housing markets.
Strategic Asset Creation for Headquarters and Diverse Residential Offerings
The group confirms its strategy of creating 'destination' assets aimed at corporate headquarters, ideally located in central Parisian zones. Gecina is also successfully deploying an operated office offering targeted at small businesses and project teams, a segment that represents 22.8% of the placed demand for only 5.9% of the existing stock. In residential, the group continues its strategy of diversifying offerings (studios, shared apartments, family housing), supported by a digital platform and onsite services. This approach meets a confirmed context of returning to the office, with an expected presence of four days per week in Paris by 2026.
Strictly Supervised Capital Allocation Strategy
Gecina implements a strictly supervised capital allocation strategy, combining the sale of mature assets and targeted reinvestments. The group made €1.8 billion in asset rotation decisions in 2025. The acquisitions, carried out at an average yield of 6.1%, target structurally undersupplied markets. The development pipeline includes four iconic office projects to be delivered between the fourth quarter of 2026 and the third quarter of 2027, generating expected returns of between 10 and 11% on the invested capex. This strategy is part of a gradual transformation of the portfolio towards prime assets that are energy-efficient.
