Kering Shares Climb 2.45% at Close, Breaking Through the 315 Euro Resistance

Kering shares closed the session on Friday, January 9, 2026, at 317.40 euros, up by 2.45% from the previous day's close of 309.80 euros. The stock traded 0.21% of its capital during the day, reflecting moderate investor interest. This performance is part of a positive weekly dynamic of 5.45%, with the luxury group benefiting from a technical rebound after several weeks of hesitation. The price crossed the upper Bollinger band at 317.38 euros, signaling a short-term bullish acceleration that could, however, indicate a technically overheated zone. The crossing of the resistance threshold at 315.55 euros is an encouraging technical signal for investors. The stock is now trading well above its 50-day moving average (303.45 euros) and 200-day moving average (236.95 euros), confirming a positive underlying trend over several months. A neutral RSI at 50 indicates a balance between buyers and sellers, leaving room for progression before reaching an overbought zone. Since the beginning of 2026, Kering has shown a remarkable performance of 40.01%, supported by hopes for the group's recovery and the divestiture of its beauty division to L'Oréal.

RBC Capital raised its price target from 280 to 340 euros on January 7, 2026, along with a market performance recommendation, indicating a limited upside potential of 7.12% from the day's closing price. This substantial revision comes in a context where analysts remain cautious about the group's ability to quickly turn around Gucci, its flagship brand in difficulty. The consensus among analysts remains mixed with an average target around 322 euros according to Oddo BHF, while others like HSBC maintain a target at 340 euros and Rothschild & Co Redburn still recommend selling with a target at 240 euros. The completion of the sale of Kering Beauté to L'Oréal is scheduled for the first half of 2026, a transaction that should provide a financial breath of fresh air to the group. This strategic deal, announced in December 2025, aims to reduce the group's debt and refocus activities on luxury and leather goods. Investors are now awaiting the publication of the 2025 annual results scheduled for February 10 to assess the group's recovery trajectory under its new CEO.