L'Oréal and OpenAI Forge an Alliance in AI and Scientific Research
L'Oréal and OpenAI announce a structured collaboration around two main areas: enhancing consumer experiences through AI and integrating the GPT-Rosalind reasoning model into scientific research. This alliance, unveiled at VivaTech 2026, marks a key milestone in the French group's AI roadmap.
Maybelline New York will incorporate a virtual makeup try-on tool directly into ChatGPT, utilizing ModiFace technology developed by L'Oréal. This feature will allow consumers to discover and test makeup looks in real-time within the AI-powered conversation. Concurrently, L'Oréal is enhancing its product discovery in ChatGPT in the United States for its Lancôme and Kérastase brands. SkinCeuticals, CeraVe, and Garnier are participating in the global advertising pilot of ChatGPT, paving the way for AI-based advertising that directly responds to consumer purchase intent.
GPT-Rosalind to Accelerate Dermatological Research
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L'Oréal will leverage GPT-Rosalind, OpenAI's reasoning model designed for life sciences, to map the skin microbiome at an unprecedented scale. This effort, aimed at identifying beneficial bacteria, will fuel the development of the next generation of natural and effective skincare, initially offered by La Roche-Posay. OpenAI's latest model will also power CreAItech, L'Oréal's internal platform for generating beauty content using generative AI. This tool will enable the creation of images and videos by drawing on brand heritage while enhancing human creativity.
73,000 Employees Already Trained in Generative AI
This collaboration is part of L'Oréal's broader AI strategy, which focuses on three priorities: enriching the consumer experience with personalized beauty tools, enabling teams to work smarter in marketing and research, and developing AI capabilities within the organization. The group already has 73,000 employees trained in generative AI and equipped with internal tools such as L'OréalGPT and personal AI companions.
L'Oréal will deliver another year of growth in sales and profit, whilst strengthening our global leadership
Risks mentioned
Mexico market facing challenges with Consumer Products Division experiencing air pocket from commercial issues and temporary supply chain disruptions in makeup
Currency fluctuations creating headwind with negative impact of -1.2% at end of September 2026
Geopolitical situation and customs clearance issues impacting GCC cluster in SAPMENA-SSA region
Opportunities identified
E-commerce growing around +17%, significantly ahead of the online market
Strong momentum in skincare accelerating across all divisions, led by ultra-premium and medical beauty
Emerging markets, particularly SAPMENA-SSA, delivering exceptional double-digit growth with strong India momentum
Outlook / guidance
Management commentary: Our performance in the first nine months gives me confidence that L'Oréal will deliver another year of growth in sales and profit, whilst strengthening our global leadership.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
