L'Oréal Shares Fall 3.44% at Close, Continuing Its Slow Slide
L'Oréal's stock closed at 356 euros this Wednesday, January 7, marking a decline of 3.44% from the previous day's 368.70 euros. The stock traded 0.07% of its capital in limited volumes, continuing its weekly erosion with a 2.98% decrease over seven days. This drop has pushed the price below the support threshold of 361.50 euros, a key technical area highlighting the current fragility of the stock. Over three months, the performance remains negative at minus 4.81%, despite a still positive annual return of over 5.33%.
Technical Indicators and Upcoming Financial Results
The 50-day moving average, established at 365.84 euros, is now above the current price, confirming short-term selling pressure. The RSI at 48 remains in a neutral zone, neither overbought nor oversold, indicating that a significant directional movement could emerge in the upcoming sessions. The company will publish its annual 2025 results on February 12, a date that will focus investor attention.
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The Bollinger Bands show a price now close to the lower boundary at 360.76 euros, indicating contained volatility but a recent downward trend. The 200-day moving average, at 372.89 euros, remains distant from the current price, highlighting the stock's underperformance for several weeks. Analysts remain cautious: Deutsche Bank maintains a sell recommendation with a target of 340 euros, representing an additional downside potential of 4.5% from today's price. Bank of America had expressed confidence in December in an acceleration of growth in 2026, with a target of 440 euros. However, currently, the stock struggles to convince and is now trading around 27 times its expected earnings for 2026, close to its historical lows. The acquisition of Kering Beauté for 4 billion euros, announced last October, and the increase to 20% of the capital in Galderma in December are long-term strategic bets, but they are not sufficient to reverse the short-term trend.
« 2025 a été une année déterminante pour L’Oréal : nous avons réalisé des résultats solides tout en transformant le Groupe en profondeur. »
Résultats annuels 2025: chiffre d’affaires de 44,052 milliards d'euros (+1,3 % publié, +4,0 % à données comparables); marge brute à 74,3 %, marge d’exploitation à 20,2 %, bénéfice net par action à 12,71 €, dividende par action à 7,20 €, cash-flow opérationnel de 7,161 milliards d'euros; croissance soutenue par toutes les divisions et zones, forte dynamique e-commerce (~ 30%), et initiatives stratégiques (IA, M&A, Galderma).
Risks mentioned
Incidences macroéconomiques et incertitudes sur le marché mondial de la beauté
Effets de change et droits de douane défavorables
Opportunities identified
Plan de lancements et IA renforçant l’innovation produit
Croissance via le e-commerce et l’expansion internationale (Etats-Unis, Chine, marchés émergents)
Acquisitions et expansion via la participation accrue dans Galderma
Outlook / guidance
Management commentary: L’Oréal prévoit une année 2026 optimiste malgré les incertitudes macroéconomiques, et compte sur la croissance du chiffre d’affaires et des résultats grâce à sa stratégie multi-Divisions et à ses initiatives en intelligence artificielle et transformation digitale.
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