L'Oréal Shares Fall 3.44% at Close, Continuing Its Slow Slide
L'Oréal's stock closed at 356 euros this Wednesday, January 7, marking a decline of 3.44% from the previous day's 368.70 euros. The stock traded 0.07% of its capital in limited volumes, continuing its weekly erosion with a 2.98% decrease over seven days. This drop has pushed the price below the support threshold of 361.50 euros, a key technical area highlighting the current fragility of the stock. Over three months, the performance remains negative at minus 4.81%, despite a still positive annual return of over 5.33%.
Technical Indicators and Upcoming Financial Results
The 50-day moving average, established at 365.84 euros, is now above the current price, confirming short-term selling pressure. The RSI at 48 remains in a neutral zone, neither overbought nor oversold, indicating that a significant directional movement could emerge in the upcoming sessions. The company will publish its annual 2025 results on February 12, a date that will focus investor attention.
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The Bollinger Bands show a price now close to the lower boundary at 360.76 euros, indicating contained volatility but a recent downward trend. The 200-day moving average, at 372.89 euros, remains distant from the current price, highlighting the stock's underperformance for several weeks. Analysts remain cautious: Deutsche Bank maintains a sell recommendation with a target of 340 euros, representing an additional downside potential of 4.5% from today's price. Bank of America had expressed confidence in December in an acceleration of growth in 2026, with a target of 440 euros. However, currently, the stock struggles to convince and is now trading around 27 times its expected earnings for 2026, close to its historical lows. The acquisition of Kering Beauté for 4 billion euros, announced last October, and the increase to 20% of the capital in Galderma in December are long-term strategic bets, but they are not sufficient to reverse the short-term trend.
L'Oréal will deliver another year of growth in sales and profit, whilst strengthening our global leadership
Risks mentioned
Mexico market facing challenges with Consumer Products Division experiencing air pocket from commercial issues and temporary supply chain disruptions in makeup
Currency fluctuations creating headwind with negative impact of -1.2% at end of September 2026
Geopolitical situation and customs clearance issues impacting GCC cluster in SAPMENA-SSA region
Opportunities identified
E-commerce growing around +17%, significantly ahead of the online market
Strong momentum in skincare accelerating across all divisions, led by ultra-premium and medical beauty
Emerging markets, particularly SAPMENA-SSA, delivering exceptional double-digit growth with strong India momentum
Outlook / guidance
Management commentary: Our performance in the first nine months gives me confidence that L'Oréal will deliver another year of growth in sales and profit, whilst strengthening our global leadership.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
