LVMH Stock Falls 2% and Becomes the Worst Performer on the CAC 40
LVMH is recording the steepest decline on the CAC 40 in mid-session on Wednesday, August 5th, in an index that remains nearly stable. The decline reflects a deteriorated technical configuration, as the group had published its half-year results at the end of July.
Worst Performer on the CAC 40, the Stock Drops 2% Below its Three Moving Averages
The LVMH stock is losing 2.06% to €475 in trading, making the luxury conglomerate the most declining value on the CAC 40, while the Paris index is trading nearly flat (-0.04%). The stock is trading below its three moving averages: it is quoting 1.21% below the MA20 (€480.80) and 2.32% below the MA50 (€486.26), while the MA200 (€535.06) remains more than 11% above the current price. This positioning reflects sustained selling pressure over several weeks, which is not contradicted by recent performance: the stock has fallen 4.18% over one month, despite a rebound of 1% over seven days.
The MACD remains negative, with a signal line at -6.45 and a MACD line at -4.79, although the histogram has moved back into positive territory (1.65) signaling a slight slowdown in downward pressure. The RSI at 52 remains neutral. The nearest support level is at €453.55, while resistance is at €503.10.
Mixed Half-Year Results in a Luxury Sector Under Pressure in China
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Published first half-year 2026 results on July 27th, they showed organic growth of +3% in the second quarter, driven by Fashion and Leather Goods in the United States and a rebound in Jewelry (+11% on an organic basis). However, half-year revenue, at €38.6 billion, declined 3% on a reported basis due to unfavorable currency effects. The group also noted an impact of -1 percentage point of organic growth linked to the Middle East conflict, and a decline in Perfumes and Cosmetics.
In this context, the luxury sector is facing mixed macroeconomic indicators: jewelry sales in China fell 3.4% year-over-year in June 2026, even though total Chinese retail trade is growing 1%. Relative to the consensus of analysts on LVMH, today's decline brings the price near the support level of €453.55, a level to monitor in the coming sessions should selling pressure persist.
« LVMH démontre sa solidité et l'efficacité de sa stratégie. »
Le premier semestre 2026 affiche des ventes de 38 644 M€, en recul publié de 3 % mais en croissance organique de 2 %, avec une accélération au deuxième trimestre (+3 % en organique, +4 % hors impact du conflit au Moyen-Orient). Le résultat opérationnel courant atteint 8 691 M€ pour une marge de 22,5 % et le résultat net part du Groupe est stable à 5 697 M€. La dette financière nette recule de 19 % à 8 245 M€ et le cash-flow disponible d'exploitation progresse de 2 % à 4 100 M€. Les États-Unis accélèrent, l'Asie hors Japon progresse fortement, effet de change de -5 % et effet périmètre de -1 %.
Risks mentioned
Contexte géopolitique et économique perturbé, amplifié par le conflit au Moyen-Orient
Effet de change négatif de -5 % pesant sur les ventes et le résultat opérationnel
Effet périmètre défavorable de -1 % lié aux cessions (DFS, Marc Jacobs)
Ventes Mode et Maroquinerie en recul de 5 % en publié sur le semestre
Opportunities identified
Succès des premières créations de Jonathan Anderson pour Christian Dior
Nouveaux flagships Louis Vuitton de Pékin et Séoul aux excellents résultats
Accélération de Montres et Joaillerie : Tiffany et Bvlgari, record de ventes Eclettica
Reprise du Champagne et du Cognac, bonne dynamique de Hennessy en Chine
Sephora gagne des parts de marché et s'implante en Belgique et en Croatie
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
