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Last updated : 27/07/2026 - 12h00
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LVMH Stock Rebounds Over 2% and Moves Above Its 50-Day Moving Average

The world's leading luxury brand is on the rise in mid-morning trading in Paris, even as the CAC 40 index slightly trends downward. This movement follows a target price increase by UBS. The stock is recovering some of its late June losses in the Paris luxury segment.


LVMH Stock Rebounds Over 2% and Moves Above Its 50-Day Moving Average

UBS Raises Target to €650 and Reaffirms Buy Rating on LVMH

UBS increased its target price for LVMH from €640 to €650 on July 2, while reaffirming its buy rating. The new target represents a potential upside of over 32% from the current price of €491.55. The stock is up 2.19% during the session, while the CAC 40 is down 0.18%. The rebound occurs in a challenging sector environment in Asia, with Swiss watch exports to China down 21.4% and Chinese jewelry sales dropping 8.9% year-over-year in May, according to the latest official statistics.

Stock Moves Above Its 50-Day Moving Average but Remains Below Its 200-Day Average at €542.21

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Today's rebound brings the price to €491.55, which is 2.99% above the 50-day moving average of €477.30, while the 20-day moving average at €494.91 remains close, just 0.68% above the current price. The medium-term configuration remains weak, with the 200-day moving average at €542.21 capping the stock at 9.34% above current levels. The RSI at 56 indicates a contained movement, without excess. Over the past month, the stock has gained 4.1%, only partially offsetting a 9.3% decline from late June relative to the 200-day moving average. The next resistance point is identified at €520.30.



Sector Luxe Vêtements et accessoires


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Context

Period
  • Period: 2025
Key reported figures
  • Revenue: 80,8 milliards d’euros
  • Revenue growth: -5,0 %
  • Net income: 10,9 milliards d’euros
  • Free cash flow: 11,3 milliards d’euros
  • Dividend per share: 13 euros

The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.

Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.

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