Stellantis Appoints Roberta Zerbi as Head of Customer Journey in Wider Europe
Stellantis announced on Thursday the appointment of Roberta Zerbi to the position of Director of Customer Journey Excellence and Network Development for Wider Europe, effective immediately. Zerbi will also continue in her role as CEO of the Lancia brand.
A Cumulative Appointment with Expanded Responsibilities
Roberta Zerbi has been appointed as the Director of Customer Journey Excellence and Network Development for Wider Europe, effective immediately. She will report to Emanuele Cappellano, Director of Wider Europe. In her new role, she will continue to lead the Lancia brand, which she has been steering since September 2025.
Zerbi has an international experience developed in Italy, the United Kingdom, France, and Belgium, with a career entirely built in the automotive sector. She has held positions of increasing responsibility in sales, marketing, and brand management.
A Career in the Automotive Industry Since 1998
Roberta Zerbi began her career at Ford in Italy in 1998, holding various roles in sales and marketing. She then joined Toyota, where she led the Toyota Rendez-Vous in Paris from 2006 to 2008, before taking on the responsibility for commercial operations in Eastern Europe and Russia based in Brussels.
In 2011, she joined Fiat, contributing to the launch of the new Panda. In 2014, she was appointed Director of Multi-Brand Marketing for Fiat, Abarth, Lancia, Alfa Romeo, and Jeep in Italy. The following year, she became Country Director for Alfa Romeo and Jeep, and from 2017 to 2019 led the Alfa Romeo brand across the EMEA region.
At Stellantis, she took on the responsibility for Alfa Romeo and Lancia in Wider Europe in 2021, before being appointed Director of Stellantis & You, the group's direct distribution network, in 2023. Roberta Zerbi holds a degree from LUISS Guido Carli University in Rome and an MBA from Warwick Business School.
