Stellantis Falls 3.33% Midday, Dipping Below 9.10 Euros
On January 12, Stellantis fell by 3.33% to 9.09 euros after confirming the discontinuation of all its plug-in hybrid programs in the North American market, including the Jeep Wrangler 4xe and the Grand Cherokee 4xe. The group is refocusing its strategy on non-rechargeable hybrids and range extender vehicles.
Stellantis Shares Drop Amid Market Caution
Stellantis shares declined by 3.33% this Monday, January 12, at midday, settling at 9.09 euros from 9.40 euros the previous day. This correction occurred in moderate trading volumes with 0.07% of the capital exchanged, indicating a cautious move by investors at the start of the week. Over seven days, the decline now stands at 6.37%, while the annual performance is heavily penalized with a drop of 25.99%, reflecting the ongoing difficulties of the Franco-Italian-American manufacturer.
The stock is now trading below its 50-day moving average positioned at 9.34 euros, a technical breach that signals short-term weakness. More concerning, the relative strength index has plunged to 31, in a marked oversold zone, indicating persistent technical exhaustion. The stock is now trading very close to its major support at 8.93 euros, a psychological threshold whose breach could lead to further downward pressures towards 8.70 euros, the level of the 200-day moving average. The MACD shows a negative histogram at minus 0.08, confirming the absence of immediate bullish momentum.
Strategic Shift Following North American Market Exit
The decline in the stock comes as the group confirmed on January 12 the cessation of all its plug-in hybrid programs in the North American market. This decision affects iconic models such as the Jeep Wrangler 4xe, which has been the top-selling PHEV in the United States since 2021, as well as the Grand Cherokee 4xe and the Chrysler Pacifica Hybrid. This strategy represents a sharp turn for a group that had targeted 170,000 PHEV sales per year by 2024 and more than 40% of the American plug-in hybrid market.
This announcement comes in a contrasting operational context for the manufacturer. Analyst opinions remain deeply divided, reflecting uncertainties about the group's trajectory. On January 9, Jefferies raised its price target to 13 euros while maintaining its buy recommendation, whereas Barclays lowered it to 10 euros with a market-weight rating. The group is now refocusing its electrification strategy on non-rechargeable hybrids and range extender vehicles, as demonstrated by the new 2026 Jeep Cherokee equipped with a 1.6-liter non-plug-in hybrid engine. This strategic transition occurs in an American market where PHEV demand has softened and where the $7,500 federal incentives have been removed, making pricing more challenging.
