UBS Forecasts a Rebound for European Luxury After Two Years of Stagnation
The European luxury goods sector is poised to return to growth in 2026. According to UBS forecasts, organic sales are expected to increase by 5% this year, marking a break from two consecutive years of stagnation. This improvement is particularly based on an expected stabilization of the Chinese market and a creative renewal within the industry.
The stabilization of Chinese demand is one of the main drivers of this anticipated recovery. After a challenging period characterized by sluggish consumption, the Chinese market, historically crucial for European luxury, is showing signs of improvement. Concurrently, the creative renewal observed in the sector also plays a crucial role in growth prospects. These two combined factors allow UBS analysts to foresee a return to positive dynamics for the entire industry.
UBS Upgrades Recommendation for EssilorLuxottica
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In this context of sectoral recovery, UBS has upgraded its recommendation for EssilorLuxottica to 'buy'. The Swiss bank forecasts for this group an organic sales growth significantly above the sector average, reaching 10.1% in 2026. This expected performance, which far exceeds the 5% forecast for the overall European luxury goods companies, highlights EssilorLuxottica's unique positioning in a market on the path to normalization.
Accélération de la croissance au 2ème trimestre ; Résultats semestriels solides
Risks mentioned
Contexte géopolitique et économique perturbé, amplifié par le conflit au Moyen-Orient
Effet de change négatif de -5 % pesant sur les ventes et le résultat opérationnel
Effet périmètre défavorable de -1 % lié aux cessions (DFS, Marc Jacobs)
Opportunities identified
Succès des premières créations de Jonathan Anderson pour Christian Dior
Nouveaux flagships Louis Vuitton de Pékin et Séoul aux excellents résultats
Accélération de Montres et Joaillerie : Tiffany et Bvlgari, record de ventes Eclettica
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
