VusionGroup Rebrands as Vusion
VusionGroup, a global specialist in the digitalization of physical commerce through artificial intelligence, announces its rebranding to Vusion. This change in commercial name comes as the company boasts over 600 million connected devices deployed across 60,000 stores.
Streamlining Brand Identity
The group, listed on Euronext Paris, has decided to streamline its brand identity by changing from VusionGroup to Vusion, according to the press release. However, the company clarifies that its legal name remains unchanged, with the modification only affecting the commercial name. This change is part of the group's strategy to support the transition of physical commerce towards what it describes as stores augmented by artificial intelligence. According to the company, physical stores remain central to commerce but must now integrate real-time intelligence to meet the expectations of consumers and teams. The group claims a presence in over 60,000 retail points and partnerships with more than half of the top 100 global retailers. Vusion counts more than 350 major retail groups worldwide among its clients.
Technological Ecosystem
The company describes its technological ecosystem as centered around three components, according to the press release. Vusion Intelligence encompasses the artificial intelligence and data capabilities that transform real-time store signals into predictive analytics. Vusion Connect is an open cloud platform that unifies devices, data flows, applications, and enterprise systems. Finally, Vusion IoT refers to the smart connected devices deployed in-store. According to the group, these technologies enable retailers to automate pricing, manage online commerce from the store, enhance shelf accuracy through computer vision and artificial intelligence, activate digital retail media at the point of sale, and optimize store-wide operations. CEO Thierry Gadou states that the company aims to empower retailers, field teams, brands, and consumers to profoundly transform how stores operate.
Commitment to Positive Commerce
Vusion highlights its commitment to what it calls positive commerce, as indicated in the press release. The company asserts its desire to use technology in service of people, reduce waste, enhance transparency, and improve the in-store experience. The group supports the United Nations Global Compact initiative and has achieved a Platinum rating from EcoVadis, the global benchmark for corporate social responsibility performance assessments. Vusion is listed on compartment A of Euronext Paris and is part of the SBF 120 index. The stock is identified by the mnemonic code VU and the ISIN code FR0010282822. The company boasts more than three decades of activity in supporting retailers in their modernization, with the deployment of over 600 million connected devices across its global network of points of sale.
