WPP Media anticipates a 8.8% acceleration in the global advertising market by 2025
Global Outlook: 8.8% Growth in 2025
WPP Media estimates that global advertising revenues reached $1.14 trillion in 2025, reflecting an 8.8% growth compared to 2024. For 2026, WPP Media anticipates a 7.1% global growth in advertising revenues.
Divergence in Projections for France
WPP Media estimates that advertising revenue growth in France will have been 4.9% in 2025. However, according to data from the first half of 2025, the French advertising market recorded a growth of 4.3% compared to the first half of 2024, reaching 9.166 billion euros.
Takeoff of the French Digital Sector
Digital advertising in France grew by 10.8% in the first half of 2025 compared to the same period in 2024, outpacing the overall growth of the national advertising market.
This content has been automatically translated using artificial intelligence. While we strive for accuracy, some nuances may differ from the original French version.
