Marriage: 37% of French People Ready to Let AI Organize Their Big Day, Study Finds
Expanding Budget Reduction Strategies
The French are optimizing their wedding expenses, with an average budget set at 150 euros per guest for a wedding and 118 euros for a civil partnership. According to the study, 69% of couples (up 4 points compared to 2024) are opting for simpler formats and minimalist celebrations. Budget cuts on flowers affect 55% of respondents, who are choosing alternatives like dried or paper flowers.
Choices also extend to attire: 50% of men and 47% of women are willing to rent their suit or dress, while 43% of couples for suits and 44% for wedding dresses are considering second-hand textiles. Artificial intelligence is viewed as a potential way to save money by 40% of the French, while social media encourages increased spending according to 6 out of 10 French people.
AI Makes Its Mark on the Personal Aspects of Events
Artificial intelligence is expanding beyond logistical organization: 39% of French people use it for writing speeches or greetings. Young men under 35 are the most receptive segment, with 54% reporting they use this tool. Franck Oniga, Managing Director of Sofinco, observes that « As the use of artificial intelligence gains momentum in the daily lives of the French, it is not surprising to see it applied to new areas like marriage, even taking on the role of a wedding planner for those who can't afford one. »
The study was conducted with a sample of 1,045 people representative of the French population aged 18 and over, from April 1 to 2, 2026, via a self-administered online questionnaire (CAWI method).
This content has been automatically translated using artificial intelligence. While we strive for accuracy, some nuances may differ from the original French version.
