Accor Shares Rise 3.32% Despite Lowered Target by Barclays

Session Performance

During the session, Accor's stock recovers with a price reaching 41.97 euros, up by 3.32%. Over the past week, the stock has gained 2.59%, but its quarterly performance remains heavily negative at -12.96%. The annual change is almost nil (+0.19%), indicating a stock struggling to establish a lasting upward trend.

Technically, the price has just moved above its 20-day moving average (41.58 euros), signaling a short-term stabilization. However, the stock is still far from its 50-day and 200-day moving averages, located at 45.19 and 44.83 euros respectively, confirming a still fragile underlying dynamic. The RSI, positioned at 40, indicates a zone of weakness without signaling extreme overselling. The most relevant support level is at 39.50 euros, a threshold tested in recent weeks.

The CAC 40 is up 2.08% in the session, at 7,979.73 points, providing a supportive environment. Other service-related stocks are showing comparable gains: Getlink is up 3.55% and Sodexo 3.45%, in a fairly widespread catch-up movement on the Parisian market.

Barclays' Updated Recommendation

On Sunday, March 30, Barclays updated its recommendation on Accor, maintaining its 'overweight' rating while lowering its price target from 55 to 53 euros. Despite this revision, the gap between the current price and the bank's target is still about 26%, suggesting significant revaluation potential according to this analysis.

This adjustment comes in a tense geopolitical context, marked by the surge in Brent crude beyond 115 dollars a barrel on Monday, due to military escalation in the Middle East. For an international hotel group like Accor, whose business partly relies on tourism and business travel, a prolonged rise in energy costs and regional instability could impact attendance in certain markets. The VIX, a volatility index, was at 31.05 points at last Friday's close, up 13.16%, reflecting a high level of stress in financial markets.