Accor Shares Rise by 0.97% at the Close of December 30

Accor's stock closed the session on December 30, 2025, at 48.03 euros, up by 0.97% from the previous day. Trading remained modest with a capital exchange rate of 0.13%, approximately 87,000 shares. The price fluctuated between 47.55 euros and 47.92 euros throughout the day, ending near its high. This increase is part of a positive trend that began three months ago, with the stock showing a gain of 18.48% over this period. Technically, the stock is now touching its major resistance at 48.13 euros, thus testing a key level that could limit short-term progress. The RSI stands at 67, indicating a certain enthusiasm from investors without signaling excessive overbuying. The price is significantly above its moving averages, with 48.03 euros compared to 45.98 euros for the 50-day average and 44.18 euros for the 200-day average, confirming the medium-term upward trend.

On December 18, Accor announced the postponement of its 100 million euros share buyback tranche from the fourth quarter of 2025 to the first quarter of 2026, due to advanced discussions on the divestment of its stake in Essendi. This decision, motivated by insider information considerations, does not seem to have lastingly affected investor sentiment. The stock maintains its positive orientation, supported by several analyst recommendation upgrades in December, including Deutsche Bank's upgrade from hold to buy with a target of 53 euros, representing a potential upside of 10% from the current price. The valuation remains attractive to analysts, with a consensus target around 53 euros, while JP Morgan maintains a more ambitious target at 60 euros. The MACD, with a line at 0.40 and a signal at 0.30, displays a positive histogram of 0.10, indicating a favorable technical setup that could support a continuation of the upward movement if the 48.13 euros resistance is breached. However, the annual performance of the stock remains modest with a gain of 2.74% over the year, reflecting sector volatility linked to the tourism cycle.