BIC unveils its 'BIC to the Future' plan and targets 3% growth by 2030
The Clichy-based manufacturer has presented a roadmap for 2030 refocused on four categories of everyday products, with the objective of reigniting organic growth and strengthening profitability and cash generation.
This institutional communication is accompanied by a presentation event scheduled for September 8, 2026 at the group's headquarters.
Four categories at the heart of a refocused portfolio
The 'BIC to the Future' plan is built around four categories qualified as everyday essentials: stationery, lighters, razors and brushes. Each is subject to tailored priorities aimed at growth, profitability and cash generation.
In stationery, the group indicates it will focus on penetration, portfolio simplification, activation and local adaptation. In lighters, it intends to leverage its positioning and develop its presence in emerging markets. In razors, it plans to continue its non-rechargeable product activity while selectively developing rechargeable products. In brushes, BIC aims to make Tangle Teezer a global premium growth platform.
The group sets an ambition for organic revenue growth of approximately 3% on an annualized basis over the 2026-2030 period, an adjusted EBIT margin exceeding 15.5% by 2030 and free cash-flow exceeding €250 million in 2030.
A transformation program to support 2030 objectives
To support its financial trajectory, BIC has announced the launch of a transformation program focusing on four priorities: industrial productivity, supply chain and planning, commercial unification and harmonization of digital systems.
The program requires a targeted investment in operating expenses of approximately €100 million over 2027-2030, with costs concentrated in 2027 and 2028, and aims for €80 million in annualized recurring savings by 2030, while maintaining a ratio of investments to sales around 4% over the period.
The group also highlights a shareholder return policy based on progressive dividends and a payout ratio between 40 and 50% of adjusted earnings per share. Robby Versloot, Chief Executive Officer, stated he wanted to "build a leaner model to win, by simplifying the organization, investing in the brand and developing consumer penetration".
