Fleeting Breakthrough at €389.50: L'Oréal Share Falls Back Below Resistance Level
The cosmetics group advances notably in mid-afternoon trading, within a rising Paris market. The security temporarily climbed above a closely monitored technical threshold, before pulling back slightly.
A €389.50 Resistance Crossed During the Session, With a High of €391.65
The L'Oréal share gains 1.33% to €388.15, compared to €383.05 the previous day, and marks one of the best sessions of the CAC 40, which advances 0.12%. It broke upward through its €389.50 resistance level to reach a high of €391.65, before falling back just below it (latest price at €388.30). The price remains above its three moving averages, at 2.26% from the 20-day MA and at 3.18% from the 200-day MA, following a 3.94% increase over one week. The RSI at 53 remains neutral and signals no excess at this stage.
A Partnership Agreement With PSG and a €2 Billion Bond Issue in the Background
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On October 8, the group announced a partnership with Paris Saint-Germain until 2028, which will be led primarily through Vichy Laboratoires. It had also launched on September 24 a €2 billion bond issue in three tranches. Upon publication of the first half 2026 results (July 29), the company indicated it aimed for another year of revenue growth and improved profitability, while citing among risks a negative currency effect of 2.8% and a selective Chinese market. The share is now approaching the €390 zone, already touched during the session.
Effets monétaires négatifs de – 2,8 % sur le chiffre d'affaires à fin juin 2026
Marché de la coloration professionnelle qui reste plus difficile
Travel Retail encore impacté par la situation en Chine continentale
Opportunities identified
Accord de licence mondial exclusif de 50 ans avec Kering pour Gucci Beauty, effectif au 1er juillet 2027
Intégration des marques Kering Beauté (Creed, Bottega Veneta, Balenciaga) depuis début avril
Acquisition d'une participation majoritaire dans Innovist en Inde
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Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
