IEVA Group Rolls Out i-mirror Platform Across 130 L'Atelier du Sourcil Stores
IEVA Group announces the deployment of its digital platform, i-mirror, across all 130 L'Atelier du Sourcil boutiques. This rollout marks the first operational realization of the 'Beauty as a Service®' model and establishes a foundation of proprietary data for personalization and network management.
Complete Digitization of In-Store Customer Journey
The internally developed i-mirror platform structures each step of the beauty service through a business application on tablets. It integrates the management of client records, selection and monitoring of services, electronic consents with digital signature and identity verification, GDPR traceability, and archiving of before/after photos. Each in-store interaction now feeds into a structured database combining declarative data, operational data, and visual content.
This proprietary repository includes a complete history of services per client, evolving preferences and characteristics, time-stamped photos, and regulatory consents. The platform ensures uniform execution across all 130 outlets, from consent to photo archiving.
Foundations of a Scalable, Recurring Service Model
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Beyond enhancing customer experience, i-mirror provides the Group with unprecedented granularity to manage its network: standardization of practices, compliance improvement, data centralization, and real-time visibility of in-store activities. This unified digital infrastructure facilitates the rollout of new services and forms a scalable foundation for the Group's expansion, both in France and internationally.
Jean-Michel Karam, CEO and founder of IEVA Group, states: 'The deployment of i-mirror across our 130 boutiques represents a critical step in the concrete implementation of our 'Beauty as a Service®' model. By digitizing and standardizing each service, we transform a traditionally individualized activity into a structured, traceable, and scalable service.'
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SectorBeauté›Parfumerie / Cosmétique
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Context
Period
Period: S1 2026
Key reported figures
Revenue: 21,8 millions d'euros
Quarterly revenue: 21,8 millions d'euros
EBITDA: -0,1 millions d'euros
EBITDA margin: -0,5 %
Net income: -0,5 millions d'euros
-10,9 millions d'euros
Guidance from the release
« Fort de la dynamique enregistrée au premier semestre, IEVA Group aborde la seconde partie de l'exercice avec confiance. »
Outlook / guidance
Management commentary: « Au regard des performances enregistrées au premier semestre et de la visibilité dont il dispose à ce jour, IEVA Group confirme son objectif d'atteindre un EBITDA positif sur l'exercice 2026 et la construction de son modèle d'affaires fondé sur une croissance rentable, le développement de revenus récurrents et la poursuite de son expansion internationale. »
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