Interparfums has returned to its 50-day moving average (MM50) level set at 25.22 euros. This return to a key technical threshold comes after a seven-day decline of 3.52%, highlighting the ongoing volatility that continues to characterize the stock market journey of the licensed perfume specialist. However, the stock remains far from its 200-day moving average (MM200) at 31.01 euros, confirming a still downward-oriented long-term trend. The RSI stabilizes at 39 points, gradually exiting the weakness zone and showing a recovery of momentum after previous corrections. The MACD indicator displays a line at -0.09 against a signal line at 0.10, with a negative histogram at -0.19, indicating that the dynamics remain fragile even though today's rebound provides an initial technical sign of improvement. The stock fluctuates between its support threshold at 23.98 euros, tested the day before, and a resistance identified at 26.16 euros, suggesting limited short-term upside potential.
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Mediobanca downgraded its recommendation on Interparfums from outperform to neutral on January 20, 2026, aligning with Oddo BHF who had taken a similar stance last November. The broker sets a price target at 29.30 euros, indicating a potential upside of nearly 16% from the current trading level. The company faces several headwinds: a deteriorating macroeconomic environment, a negative impact from euro-dollar exchange rates estimated at around 20 million euros, and the termination of the Boucheron license contract on December 31, 2025. Management is banking on launches planned for 2026 and the integration of new franchises such as Annick Goutal, Off-White, and Longchamp to support growth. However, investors remain cautious due to the absence of numerical guidance for 2026, breaking with the group's usual communication practices and increasing medium-term uncertainty.
expected margin of around 18% for the year as a whole; gradual improvement in activity expected
Risks mentioned
Persistent geopolitical tensions and economic uncertainty
Activity contracted in the first half of 2026
Less favorable market environment over the past few years
Opportunities identified
Numerous launches expected in 2027 and 2028 to drive future growth
Continued robustness of brands Coach and Jimmy Choo
Good performance in key markets such as United States and China
Outlook / guidance
Expected revenue: 860 millions d'euros
Management commentary: Sur l'ensemble de l'année 2026, malgré l'impact des conflits, récent au Moyen-Orient et persistant en Europe de l'Est, nous anticipons un chiffre d'affaires compris entre 850 et 870 millions d'euros, soit un recul modéré de l'ordre de 3 % à taux de change constant par rapport à l'année 2025.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
