JCDecaux: 10 Years of Nurture, Over 500 Startups Supported and 16 Unicorns
The out-of-home advertising group marked the tenth anniversary of Nurture, its program dedicated to supporting startups and scale-ups, during a market closing ceremony at the London Stock Exchange. The event brought together founders, executives, investors and partners from the British growth company ecosystem.
A Program Launched in the United Kingdom in 2016
Created in the United Kingdom in 2016, JCDecaux Nurture aims to help young companies develop their brands through out-of-home advertising, combining media access and support.
According to the group, the program has supported over 500 high-growth companies in the United Kingdom over the decade, with over 2,000 campaigns and more than 30 billion advertising impressions generated. Sixteen companies that participated in the program have achieved unicorn status.
Jean-François Decaux, co-chief executive officer of JCDecaux, rang the market closing bell on September 15, 2026.
Nurture Present in 13 Markets
Initially deployed in London, Nurture now operates in 13 markets worldwide. The program has worked with over 1,000 startups and SMEs, implementing nearly 3,000 campaigns and generating 50 billion impressions.
For its second decade, the group indicates that Nurture will continue to support high-growth companies and aims to expand its reach to more sectors and geographic areas, with a stated priority on innovative companies contributing positively to society and the environment.
Dame Julia Hoggett, chief executive officer of LSE plc, indicated that the partnership with JCDecaux highlights the achievements of British companies through a national advertising campaign.
