JCDecaux: Greening Urban Furniture, Initial Assessment with the LPO
On the occasion of the International Day for Biological Diversity on May 22, JCDecaux announced on Thursday an initial assessment of its urban furniture greening experiment. Conducted since April 2024 in partnership with the League for the Protection of Birds (LPO), this initiative between the Luxembourg Garden and the Jardin des Plantes in Paris demonstrates the effectiveness of this approach in supporting urban biodiversity.
Attractive Micro-Ecosystems for Fauna and Flora
The experiment involves 19 pieces of urban furniture integrated into a global strategy for ecological continuity. Since 2024, the 17 nesting boxes on the route have recorded increasing nestings. Between April and May 2026, eight nesting boxes were occupied by great tits or blue tits, resulting in the birth of about twenty chicks. The vegetated spaces with nectariferous species attract a wide variety of insects, including 11 identified pollinator species (domestic bees, bumblebees, butterflies, and others). This attendance confirms the ecological attractiveness of the devices and their transformation into true refuges for biodiversity.
Urban Furniture Serving Ecological Continuity
Following new products and services invented by JCDecaux (bus shelters, MUPIs, automatically maintained public toilets, self-service bicycles, and digital furniture), the greening of urban furniture continues this innovative dynamic. JCDecaux continues this momentum by installing new nesting boxes, particularly on already vegetated bus shelters, to provide optimal conditions for welcoming other bird species. The group considers this experiment a demonstration that urban furniture can become a true link in ecological continuity.
