JCDecaux Renews Advertising Contract in Brussels

Long-Term Contract Secured with Brussels Public Transport

JCDecaux SE announced that it has won a long-term contract with the Brussels Intercommunal Transport Company (STIB) following a tender process. The contract, lasting 8 + 2 + 2 years, involves the management of advertising spaces in the metro, as well as on and inside STIB's trams and buses. This contract will commence on February 26, 2026, and includes the installation of 180 to 200 new digital information screens across 26 stations, advertising management on 1,300 trams and buses, and the maintenance of 900 analog supports across 69 metro stations, as well as 1,500 frames in staircases.

Enhanced Digital Displays and Sustainability Focus

The new 75-inch screens to be deployed will offer improved resolution and consume less energy, according to JCDecaux. They will be integrated into the company's Adtech ecosystem, enabling efficient planning of advertising campaigns by leveraging precise data for targeting. The contract also emphasizes sustainability, incorporating ambitious goals regarding the use of renewable energies and recyclable materials.

STIB Network Serves a Growing Commuter Base

The STIB network serves 1.1 million people daily in Brussels, with a 70% increase in users over the past ten years. JCDecaux, a major player in outdoor advertising, continues to strengthen its presence in Brussels, a city that hosts several European institutions. JCDecaux reported a revenue of 3,935.3 million euros in 2024, with a performance in the first half of 2025 of 1,868.3 million euros.