LVMH shares climb back above €401.50 and gain 8% over one month
The world's leading luxury group continues its rebound amid a well-oriented session in Paris. It has returned above a technical level of €401.50, which it had previously broken to the downside, a rise also seen among its two major peers.
A €401.50 level reclaimed, but still 12% below the MA200
The stock trades at €408.70 intraday, up 1.79%. It has reclaimed its 30-session high at €401.50, a level now acting as support. This rebound extends a 5.3% gain over the week and places it above its 20-session moving average (MA20) at €389.19, a gap of +5.01%, and its 50-session moving average (MA50) at €402.50, a gap of +1.54%. It nonetheless remains below its 200-session moving average (MA200), at €466.87, which is 12.46% above the current price, a reminder of the scale of the decline over recent months (-16.1% over three months).
The RSI at 62 reflects a measured recovery at this stage. Among CAC 40 stocks, LVMH is gaining less than BNP Paribas or Société Générale, but it is rising more than the index has on average since the open.
Hermès and Kering also rise, but all three remain negative over the quarter
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The two major luxury peers are moving in the same direction this Wednesday: Kering is up 4.19% and Hermès 2.32%.
Over three months, however, all three stocks remain in negative territory, with -32.8% for Kering and -13.7% for Hermès, compared with -16.1% for LVMH. Over one month, LVMH is up 8%, while Kering has fallen a further 11.4%.
On the fundamentals, the group published third-quarter revenue of €18.5 billion on October 12, with organic growth of 1% and a 5% decline in Fashion and Leather Goods.
At the time of this release (9M 2026), management cited the slowdown in demand in China among the risks, and the growth of jewelry and Sephora among the positive factors. The next technical level to watch is resistance at €520.30, well above the current price.
LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026
Risks mentioned
Uncertain geopolitical and economic environment affecting global business activity
Slowdown in demand in China impacting Fashion & Leather Goods segment
Market sensitivity to exchange rate fluctuations (negative 3% impact in 9M 2026)
Opportunities identified
Continued growth in Watches & Jewelry with 8% organic growth driven by strong jewelry performance
Strong performance of Sephora in Selective Retailing with market share gains and network expansion
Recovery in Wines & Spirits champagne business and good momentum in Asia for Hennessy cognac
Outlook / guidance
Management commentary: LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026. Despite an economic and geopolitical environment that remains uncertain, the Group remains confident and will maintain a strategy focused on continuously enhancing the desirability of its brands.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
