LVMH Shares Drop 2% at Opening, Standing Alone in a Rising CAC 40

LVMH Stock Declines in Early Trading

LVMH shares fell by 2.02% to 472.00 euros in early trading, following the Monday announcement of quarterly sales amounting to 19.1 billion euros, down 6% from the same period last year. While organic growth remains positive at +1%, it is largely overshadowed by an unfavorable exchange rate effect estimated at -7%, in addition to geopolitical disruptions in the Middle East, which impacted the activity by about one point. This discrepancy between internal dynamics and accounting reality is weighing on the stock, which now shows a decline of 27% over three months and nearly 10% over a year.

In the same sector, Hermès International and L'Oréal are performing positively this morning, up by 0.20% and 0.35% respectively, further highlighting the relative underperformance of the world's luxury leader. The financial calendar remains busy for the group: the general assembly is scheduled for April 23, followed by the detachment of the balance of the 2025 dividend on April 30.

Technical Perspective of the Stock

From a technical standpoint, the stock is currently navigating between its Bollinger Bands, at 54% of the range defined by the lower bound at 448.02 euros and the upper bound at 492.18 euros, indicating a median position without excess in either direction. However, the price is significantly below its 50-day moving average (504.77 euros), a gap of more than 32 euros that reflects a well-entrenched medium-term downward trend.

The RSI at 49 confirms this reading: the relative strength indicator, which usually oscillates between 0 and 100, is in a perfectly neutral zone—neither overbought nor oversold—suggesting the absence of a clear directional signal in the short term. The nearest support is identified at 455.75 euros, a level that could be tested if selling pressures persist following the quarterly results.