LVMH Stock Falls to Lowest Level Since 2020 and Breaks Key Support
LVMH stock extended its decline this Thursday and recorded a new intraday low of 427.00 €, an unprecedented level since 2020. Pressure is mounting on the luxury giant, caught in a fragile market environment marked by escalating geopolitical tensions in the Middle East and rising global bond yields.
Six-Year Low Breached, Stock Among Biggest CAC 40 Decliners
LVMH fell 2.31% to 428.85 € during the session, after touching 427.00 € at its intraday low, an unprecedented level since the 2020 turmoil. The former reference floor at 427.85 €, reached that year in the wake of the pandemic, has been erased. The stock ranks among the biggest losers in the CAC 40, which declined 0.34% at mid-session, in an index already weakened by military escalation between Iran and the United States that pushed Brent crude above 95 dollars per barrel.
Over one week, the decline reaches 5.5%, and over one month, the pullback exceeds 9.7%. Pressure is all the more pronounced given that global luxury remains under tension on the demand side: Swiss watch exports to China fell 18.5% year-over-year in July 2026, and jewelry sales in China declined 10.1% on an annual basis that same month, according to official data.
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The chart reading of the stock is unambiguous. The price is moving well below its three moving averages: the 20-day MA at 457.91 €, representing a gap of 6.35%, the 50-day MA at 473.65 € (gap of 9.46%), and the 200-day MA at 518.30 €, which represents a gap of more than 17%. The RSI at 38 is approaching the oversold zone without clearly entering it, reflecting an exhaustion of buying momentum without a reversal signal for the time being.
The MACD remains in negative territory with a histogram slightly below its signal line, confirming the persistence of selling pressure. When the company published its first-half 2026 results (July 27), the group had expressed a confident tone, mentioning acceleration in growth during the second quarter, but also a negative currency effect of 5% and a disrupted geopolitical context among the main identified risks. The nearest resistance is located at 439 €, a level corresponding to the closing price of the previous day, which the stock failed to hold at the opening of the session.
LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026
Risks mentioned
Uncertain geopolitical and economic environment affecting global business activity
Slowdown in demand in China impacting Fashion & Leather Goods segment
Market sensitivity to exchange rate fluctuations (negative 3% impact in 9M 2026)
Opportunities identified
Continued growth in Watches & Jewelry with 8% organic growth driven by strong jewelry performance
Strong performance of Sephora in Selective Retailing with market share gains and network expansion
Recovery in Wines & Spirits champagne business and good momentum in Asia for Hennessy cognac
Outlook / guidance
Management commentary: LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026. Despite an economic and geopolitical environment that remains uncertain, the Group remains confident and will maintain a strategy focused on continuously enhancing the desirability of its brands.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
