LVMH Stock Breaks Through 379.50 € Support and Hits Six-Year Low Following Third Quarter Sales
The luxury giant extends its decline and ranks among the biggest losers on the CAC 40, while the index advances. The stock touches an unprecedented level since the pandemic, just hours after two target price cuts.
The LVMH stock declines 2.02% to 376.75 €, after touching 375.65 € during the session, a six-year low that surpasses the 2020 level (375.70 €, a year marked by the pandemic). The stock retreats while the CAC 40 gains 0.27%. It broke through its 379.50 € support during the session and remains below it.
It is also trading 4.32% below its 20-day moving average and 12.06% below its 50-day moving average, illustrating the scale of the recent decline. Over one month, the value falls 9.28%, and losses reach 31% over one year.
Two Brokerages Reduce Targets Following 1% Sales Increase
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TD Cowen lowers its target from 510 € to 425 €, while Oddo BHF reduces it from 524 € to 466 €, with an outperform rating. Both targets remain above the current price, by 12.8% for the first and 23.7% for the second. These revisions follow third quarter sales, published on October 12: 18,504 million €, or +1% on an organic basis, with fashion and leather goods declining 5%, penalized according to the group by demand in China.
Selective distribution (+8%), watches and jewelry (+6%) and wines and spirits (+6%) advance. Over the first nine months, sales reached 57.1 billion euros, up 2% at constant scope and exchange rates.
LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026
Risks mentioned
Uncertain geopolitical and economic environment affecting global business activity
Slowdown in demand in China impacting Fashion & Leather Goods segment
Market sensitivity to exchange rate fluctuations (negative 3% impact in 9M 2026)
Opportunities identified
Continued growth in Watches & Jewelry with 8% organic growth driven by strong jewelry performance
Strong performance of Sephora in Selective Retailing with market share gains and network expansion
Recovery in Wines & Spirits champagne business and good momentum in Asia for Hennessy cognac
Outlook / guidance
Management commentary: LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026. Despite an economic and geopolitical environment that remains uncertain, the Group remains confident and will maintain a strategy focused on continuously enhancing the desirability of its brands.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
