LVMH Stock Falls Ahead of Crucial Earnings Release, Down 27% in Three Months

General Downturn in the Luxury Sector

LVMH shares are part of a general downturn in the luxury sector at the beginning of the week. Hermès International is down 1.68% while L'Oréal has dropped 0.99%. The CAC 40 index is trading lower by 0.93% at 8,183 points, weighed down by the announcement of a U.S. naval blockade against Iran and the surge in Brent crude above $100 per barrel. The skyrocketing oil prices, fueled by fears of disruptions in the flow through the Strait of Hormuz, are fostering a risk-averse atmosphere in European markets. For LVMH, whose base of logistical and transportation costs is significant, the rise in crude oil is an additional factor of vigilance, although the direct impact on margins remains to be quantified. This decline occurs as the stock has already shown significant underperformance in recent months: -26.86% over three months and -9.58% over a year. The last closing on Friday was at €483.30, and today's drop extends a medium-term downward trend.

Financial Calendar Focus

The group's financial calendar schedules the release of the first-quarter 2026 revenue for this Monday, April 13, an event that is drawing significant attention. This will be followed by the annual general meeting on April 23, and the detachment of the balance of the 2025 dividend on April 30. The sales dynamics for the quarter, especially in Asia and North America, will be crucial in assessing the group's trajectory after several months of decline. Technically, the price of €474.15 is significantly below its 50-day moving average (€505.99) and 200-day moving average (€543.13), indicating a confirmed bearish trend on these time frames. The RSI at 50 suggests a neutral situation, without overbuying or overselling. The nearest support is at €455.75, a level that could be tested in the event of disappointing earnings or worsening geopolitical tensions.