The global leader in luxury erases its previous day's gains and falls below the symbolic €500 mark at mid-session in Paris. This movement is part of a heavily shaken CAC 40, amid new geopolitical escalations in the Middle East. The Parisian luxury sector undergoes a widespread correction.
A Decline That Brings the Stock Below Its 20-Day Moving Average in a Geopolitically Tense Market
LVMH's stock drops 2.89% to €481.45 during the session, while the CAC 40 falls 2.24% to 8,247.50 points and the SBF 120 decreases by 2.21%. The Paris session is weighed down by a new direct military escalation between Washington and Tehran, with American strikes followed by an Iranian counterattack claimed on facilities in Kuwait and Bahrain. The VIX jumps nearly 20% to 18.68, reflecting the markets' sudden nervousness. In this context, the entire luxury sector declines, with EssilorLuxottica falling 4.26% among the largest drops in the CAC 40. LVMH thus erases the rebound recorded the previous day above €500.
The Stock Falls Below Its 20-Day Moving Average but Maintains a Cushion Above Its 50-Day Moving Average at €478.63
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Today's decline brings the price 3% below the 20-day moving average, which was at €496.32, just as the stock had crossed it. The technical support now plays around the 50-day moving average at €478.63, which the price still exceeds by 0.59%. Breaking this level would pave the way to the support threshold identified at €460.85. The RSI at 54 remains neutral, showing no signs of excess. Over twelve months, the performance remains marginally positive (+1.28%), while the stock is still 11.16% below its 200-day moving average at €541.94, illustrating the lack of a fundamental bullish trend. The sectoral context remains heavy, with jewelry/gold sales in China down 8.9% year-on-year in May 2026. The €478.63 level constitutes the next technical reference point.
Accélération de la croissance au 2ème trimestre ; Résultats semestriels solides
Risks mentioned
Contexte géopolitique et économique perturbé, amplifié par le conflit au Moyen-Orient
Effet de change négatif de -5 % pesant sur les ventes et le résultat opérationnel
Effet périmètre défavorable de -1 % lié aux cessions (DFS, Marc Jacobs)
Opportunities identified
Succès des premières créations de Jonathan Anderson pour Christian Dior
Nouveaux flagships Louis Vuitton de Pékin et Séoul aux excellents résultats
Accélération de Montres et Joaillerie : Tiffany et Bvlgari, record de ventes Eclettica
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