The global leader in luxury erases its previous day's gains and falls below the symbolic €500 mark at mid-session in Paris. This movement is part of a heavily shaken CAC 40, amid new geopolitical escalations in the Middle East. The Parisian luxury sector undergoes a widespread correction.
A Decline That Brings the Stock Below Its 20-Day Moving Average in a Geopolitically Tense Market
LVMH's stock drops 2.89% to €481.45 during the session, while the CAC 40 falls 2.24% to 8,247.50 points and the SBF 120 decreases by 2.21%. The Paris session is weighed down by a new direct military escalation between Washington and Tehran, with American strikes followed by an Iranian counterattack claimed on facilities in Kuwait and Bahrain. The VIX jumps nearly 20% to 18.68, reflecting the markets' sudden nervousness. In this context, the entire luxury sector declines, with EssilorLuxottica falling 4.26% among the largest drops in the CAC 40. LVMH thus erases the rebound recorded the previous day above €500.
The Stock Falls Below Its 20-Day Moving Average but Maintains a Cushion Above Its 50-Day Moving Average at €478.63
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Today's decline brings the price 3% below the 20-day moving average, which was at €496.32, just as the stock had crossed it. The technical support now plays around the 50-day moving average at €478.63, which the price still exceeds by 0.59%. Breaking this level would pave the way to the support threshold identified at €460.85. The RSI at 54 remains neutral, showing no signs of excess. Over twelve months, the performance remains marginally positive (+1.28%), while the stock is still 11.16% below its 200-day moving average at €541.94, illustrating the lack of a fundamental bullish trend. The sectoral context remains heavy, with jewelry/gold sales in China down 8.9% year-on-year in May 2026. The €478.63 level constitutes the next technical reference point.
LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026
Risks mentioned
Uncertain geopolitical and economic environment affecting global business activity
Slowdown in demand in China impacting Fashion & Leather Goods segment
Market sensitivity to exchange rate fluctuations (negative 3% impact in 9M 2026)
Opportunities identified
Continued growth in Watches & Jewelry with 8% organic growth driven by strong jewelry performance
Strong performance of Sephora in Selective Retailing with market share gains and network expansion
Recovery in Wines & Spirits champagne business and good momentum in Asia for Hennessy cognac
Outlook / guidance
Management commentary: LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026. Despite an economic and geopolitical environment that remains uncertain, the Group remains confident and will maintain a strategy focused on continuously enhancing the desirability of its brands.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
