The global leader in luxury rebounds in mid-afternoon trading in Paris, following a generally positive trend in the luxury sector. The stock has risen above several technical thresholds monitored since the start of the quarter.
The stock surpasses its short-term moving averages after a challenging quarter
LVMH gains 1.67% to €480.95 during the session, marking a 1.77% increase over the week. This movement is part of a CAC 40 increase of 0.40%, where luxury is among the leading sectors with Hermès up by 2.99%. The stock is among the highest risers in the CAC 40, though not leading. Today's rise partially offsets the 11.61% decline accumulated over three months, without completely reversing it. At €480.95, the price has risen above its MM20 (€465.90, a +3.23% difference) and MM50 (€469.23, a +2.50% difference), two thresholds that had acted as ceilings during failed rebound attempts in May. The RSI at 52 remains neutral, showing no overbought signal despite the surge. The MM200 at €542.61 remains well above the current price (a -11.36% difference) and reflects the medium-term downward trend, inherited from the drop in January after disappointing annual results.
China Remains a Challenging Point in an Overall Fragile Sector Environment
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The business environment remains challenging for the luxury sector exposed to Asia. Jewelry and gold sales in China fell by 21.3% year-on-year in April 2026 according to the NBS, while French exports of wines and spirits showed a decline of 4.0% in value for the 2024 review (FEVS). Swiss watch exports to China grew by 4.2%, but the global market still shows a decline of 1.0% (FHS). This backdrop weighs on the sector's multiples, which have already been penalized since the beginning of the year. The technical resistance at €499.40 remains the next barrier, already identified during the early May rebound at €475.30. The support at €444.95, tested mid-May at €448, held during the last downturn.
Accélération de la croissance au 2ème trimestre ; Résultats semestriels solides
Risks mentioned
Contexte géopolitique et économique perturbé, amplifié par le conflit au Moyen-Orient
Effet de change négatif de -5 % pesant sur les ventes et le résultat opérationnel
Effet périmètre défavorable de -1 % lié aux cessions (DFS, Marc Jacobs)
Opportunities identified
Succès des premières créations de Jonathan Anderson pour Christian Dior
Nouveaux flagships Louis Vuitton de Pékin et Séoul aux excellents résultats
Accélération de Montres et Joaillerie : Tiffany et Bvlgari, record de ventes Eclettica
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