LVMH Stock Surpasses Key Technical Thresholds Amid Luxury Market Recovery
The global leader in luxury rebounds in mid-afternoon trading in Paris, following a generally positive trend in the luxury sector. The stock has risen above several technical thresholds monitored since the start of the quarter.
The stock surpasses its short-term moving averages after a challenging quarter
LVMH gains 1.67% to €480.95 during the session, marking a 1.77% increase over the week. This movement is part of a CAC 40 increase of 0.40%, where luxury is among the leading sectors with Hermès up by 2.99%. The stock is among the highest risers in the CAC 40, though not leading. Today's rise partially offsets the 11.61% decline accumulated over three months, without completely reversing it. At €480.95, the price has risen above its MM20 (€465.90, a +3.23% difference) and MM50 (€469.23, a +2.50% difference), two thresholds that had acted as ceilings during failed rebound attempts in May. The RSI at 52 remains neutral, showing no overbought signal despite the surge. The MM200 at €542.61 remains well above the current price (a -11.36% difference) and reflects the medium-term downward trend, inherited from the drop in January after disappointing annual results.
China Remains a Challenging Point in an Overall Fragile Sector Environment
The business environment remains challenging for the luxury sector exposed to Asia. Jewelry and gold sales in China fell by 21.3% year-on-year in April 2026 according to the NBS, while French exports of wines and spirits showed a decline of 4.0% in value for the 2024 review (FEVS). Swiss watch exports to China grew by 4.2%, but the global market still shows a decline of 1.0% (FHS). This backdrop weighs on the sector's multiples, which have already been penalized since the beginning of the year. The technical resistance at €499.40 remains the next barrier, already identified during the early May rebound at €475.30. The support at €444.95, tested mid-May at €448, held during the last downturn.
