The global leader in luxury rebounds in mid-afternoon trading in Paris, following a generally positive trend in the luxury sector. The stock has risen above several technical thresholds monitored since the start of the quarter.
The stock surpasses its short-term moving averages after a challenging quarter
LVMH gains 1.67% to €480.95 during the session, marking a 1.77% increase over the week. This movement is part of a CAC 40 increase of 0.40%, where luxury is among the leading sectors with Hermès up by 2.99%. The stock is among the highest risers in the CAC 40, though not leading. Today's rise partially offsets the 11.61% decline accumulated over three months, without completely reversing it. At €480.95, the price has risen above its MM20 (€465.90, a +3.23% difference) and MM50 (€469.23, a +2.50% difference), two thresholds that had acted as ceilings during failed rebound attempts in May. The RSI at 52 remains neutral, showing no overbought signal despite the surge. The MM200 at €542.61 remains well above the current price (a -11.36% difference) and reflects the medium-term downward trend, inherited from the drop in January after disappointing annual results.
China Remains a Challenging Point in an Overall Fragile Sector Environment
Free · Every morning
Technical market signals, before the opening bell.
Bullish and bearish momentum, analyst changes, stocks to watch — automatically computed from Euronext data.
✓ Before 9 AM every morning✓ Euronext data✓ AI-powered analysis
You're in — subscription confirmed!
Your first edition is on its way. Check your spam folder and add us to your contacts.
An error occurred.
Indicative data. No investment advice. Unsubscribe at any time.
Gratuit · chaque matin
Ne ratez plus rien sur vos actions
La tendance derrière les cours. L'essentiel des valeurs Euronext en quelques minutes.
📈les valeurs en mouvement, sur la durée
🎯les objectifs d'analystes qui évoluent
📰les actualités qui font bouger les cours
tendance · 6 séances
✓ C'est fait, vous êtes inscrit !
Votre première édition arrive bientôt. Pensez à vérifier vos spams.
Une erreur est survenue.
CAC 40 · SBF 120 · données indicatives · aucun conseil en investissement · désinscription à tout moment.
The business environment remains challenging for the luxury sector exposed to Asia. Jewelry and gold sales in China fell by 21.3% year-on-year in April 2026 according to the NBS, while French exports of wines and spirits showed a decline of 4.0% in value for the 2024 review (FEVS). Swiss watch exports to China grew by 4.2%, but the global market still shows a decline of 1.0% (FHS). This backdrop weighs on the sector's multiples, which have already been penalized since the beginning of the year. The technical resistance at €499.40 remains the next barrier, already identified during the early May rebound at €475.30. The support at €444.95, tested mid-May at €448, held during the last downturn.
LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026
Risks mentioned
Uncertain geopolitical and economic environment affecting global business activity
Slowdown in demand in China impacting Fashion & Leather Goods segment
Market sensitivity to exchange rate fluctuations (negative 3% impact in 9M 2026)
Opportunities identified
Continued growth in Watches & Jewelry with 8% organic growth driven by strong jewelry performance
Strong performance of Sephora in Selective Retailing with market share gains and network expansion
Recovery in Wines & Spirits champagne business and good momentum in Asia for Hennessy cognac
Outlook / guidance
Management commentary: LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026. Despite an economic and geopolitical environment that remains uncertain, the Group remains confident and will maintain a strategy focused on continuously enhancing the desirability of its brands.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
