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LVMH Stock Under Pressure, Hermès Drops by 10%, European Luxury Turns Red

On Wednesday, LVMH shares fell by 1.17% to 475.80 euros, following a CAC 40 downturn of 0.63% during the session. The luxury group, having published its quarterly revenue, faced two target price adjustments this morning, while the European luxury sector turned red, with Hermès plummeting by over 10%.


LVMH Stock Under Pressure, Hermès Drops by 10%, European Luxury Turns Red

LVMH Shares Decline Following Quarterly Revenue Report

The decline in LVMH shares occurs as the group unveiled a first-quarter 2026 revenue of 19.1 billion euros, down by 6% in reported figures. While organic growth stood at +1%, it conceals a negative currency impact of 7 points and the consequences of the conflict in the Middle East, estimated at about 1 point of lost growth. The Fashion and Leather Goods division, historically the driving force of the group, declined by 2% organically, while Asia showed a notable acceleration. Over three months, the stock has now fallen by 25.41%, with the annual performance remaining negative at -10.24%. The share price is significantly below its 50-day (503.55 euros) and 200-day (543.48 euros) moving averages, indicating a medium-term bearish trend. The RSI, at 48, is in a neutral zone, signaling neither buying nor selling excess at this stage. The next key event for the group is the general assembly scheduled for April 23, followed by the detachment of the 2025 dividend balance on April 30.

Price Target Adjustments Amidst Sector-Wide Pressure

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This Wednesday, LBBW lowered its price target from 620 to 550 euros while maintaining a buy recommendation. DZ Bank made a similar adjustment, reducing its target from 650 to 610 euros, also with a positive outlook. At 550 euros, the most cautious target represents an upside potential of approximately 15.6% from the current price, while DZ Bank's target implies a gap of nearly 28.2%. The European luxury sector is experiencing widespread pressure this morning: on the Parisian market, Hermès International is down 10.18% and L'Oréal has decreased by 0.65%. This sector movement occurs in a context where the CAC 40 is down 0.63% in the session at 8,275 points, while the DAX remains stable (+0.05%). At Wall Street, the Dow Jones ended Tuesday's session up by 0.66% and the S&P 500 advanced by 1.18% at the close of the day.



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Context

Period
  • Period: 9M 2026
Key reported figures
  • Revenue: 57 148 millions d'euros
  • Quarterly revenue: 57 148 millions d'euros
  • Revenue growth: -1,6 %
Guidance from the release
  • LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026
Risks mentioned
  • Uncertain geopolitical and economic environment affecting global business activity
  • Slowdown in demand in China impacting Fashion & Leather Goods segment
  • Market sensitivity to exchange rate fluctuations (negative 3% impact in 9M 2026)
Opportunities identified
  • Continued growth in Watches & Jewelry with 8% organic growth driven by strong jewelry performance
  • Strong performance of Sephora in Selective Retailing with market share gains and network expansion
  • Recovery in Wines & Spirits champagne business and good momentum in Asia for Hennessy cognac
Outlook / guidance
  • Management commentary: LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026. Despite an economic and geopolitical environment that remains uncertain, the Group remains confident and will maintain a strategy focused on continuously enhancing the desirability of its brands.

The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.

Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.

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