Magnum Invests €10M to Modernize its Hungarian Plant in Veszprém
The Magnum Ice Cream Company (TMICC) has announced an investment of 4 billion forints (approximately €10M) to modernize its Veszprém plant in Hungary. This enhancement of production capabilities is part of the group's strategy to transform category innovations into scalable solutions across Europe.
The Veszprém plant, located in western Hungary, produces 230 million ice cream units annually and supplies the Hungarian and European markets under global brands such as Magnum, Cornetto, and Carte d'Or. Established in 1955, it employs over 500 staff and is a major player in the Hungarian food processing sector. The investment introduces a new production line designed to locally manufacture Magnum Bonbons, a premium small-portion format, created to meet the growing demand for reduced portions and shareable products. This capability enhances the plant's relevance in the group's production portfolio by enabling reliable and high-quality delivery to multiple markets.
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TMICC, headquartered in Amsterdam, generated a revenue of €7.9 billion in 2025 and operates a network of 32 factories, 13 R&D centers, and a fleet of three million refrigerated units serving 80 markets. The Hungarian plant plays a key role in transforming the group's global innovation strategy into scalable production, enabling efficient market deployment of new ice cream formats in Europe. This enhancement of operational capabilities supports the group's broader ambition to combine the development of global brands with reliable local execution, ensuring that innovations reach customers and consumers at a European scale.
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SectorAgroalimentaire et boissons›Industrie alimentaire
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Context
Period
Period: S1 2026
Key reported figures
Revenue: 4 691 millions d'euros
Quarterly revenue: 4 691 millions d'euros
EBITDA: 751 millions d'euros
EBITDA margin: 18,8 %
Net income: 342 millions d'euros
Free cash flow: 273 millions d'euros
3 264 millions d'euros
Guidance from the release
we are reaffirming our full year outlook
Risks mentioned
Turkish Competition Authority interim measure requiring 30% of cabinet capacity allocated to competitors in outlets ≤100 m²
Continued uncertainty in global environment, particularly Middle East with knock-on effects to input costs
Net monetary loss from hyperinflation in Türkiye (€13 million loss in H1 2026)
Opportunities identified
Productivity programme on track to deliver €500 million savings in medium term (€90 million delivered in H1 2026)
Innovation driving growth across brands with multi-format expansion of premium brands (Magnum sandwiches, Ben & Jerry's sticks)
Market share gains across all regions including US with continued expansion of cabinet fleet in Away-from-Home channel
Outlook / guidance
Expected revenue: 8 226 millions d'euros
Management commentary: We expect Organic Sales Growth for 2026 to be between 3% to 5% and an Adjusted EBITDA margin improvement of 40 to 60bps, on a comparable perimeter basis with 2025.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
