Proximus Relaunches Football on Pickx and Updates Its TV Sports Offer to €24.99
Proximus is redeploying Belgian and international football on its Pickx platform starting in August, after a year's absence. The Belgian operator is simultaneously restructuring its paid sports offering, reshaping its broadcast rights portfolio.
The Return of Belgian Football and Major Competitions
The Jupiler Pro League will return to Pickx in August, with live broadcasts of all matches via DAZN channels. This reintroduction is accompanied by a redesign of the TV Sports option, offered at a monthly rate of €24.99. The international offering will also be enhanced: customers will have access to matches from Ligue 1, La Liga, Serie A, as well as the NFL and NBA.
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The restructuring includes some withdrawals: the English Premier League and the German Bundesliga will no longer be included in Proximus's sports catalog. These changes reflect a repositioning of broadcast rights that the operator is implementing on Pickx.
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