Accor Stock Climbs and Ranks Among the Strongest Gainers on the CAC 40

Morgan Stanley Upgrades to Overweight with a Target of €55, Implying 17% Upside Potential

The American bank upgraded its opinion on Accor from "market weight" to "overweight" this Friday, September 4, setting a price target of €55. Relative to the current price of €46.81, this upgrade implies an upside potential of approximately 17%. This move comes two days after the stock's rebound at the top of the CAC 40 on September 2, when Accor gained 2% following the launch of €380 million in convertible bonds maturing in 2032, intended for refinancing of the 2027 OCEANEs. Deutsche Bank also expressed a positive opinion in early September, according to available information for the recent period.

A Technical Setup Under Reconstruction, Between the 20-Day Moving Average Reclaimed and the 50-Day Moving Average Still Resistant

The stock is trading at €46.81 during the session and has regained altitude relative to its 20-day moving average, which stands at €46.35. The gap remains modest (+0.99%), but this upside break marks a change in posture compared to the September 1 session, when the stock had fallen back below its three moving averages. The 50-day moving average at €47.33 now represents the threshold to monitor: the price is still 1.10% below it, and this zone will constitute the next stage of potential technical consolidation.

The RSI at 48 remains perfectly neutral, consistent with a momentum that is rebuilding without excess. Furthermore, the VIX has fallen back to 14.06 during the session, compared to 15.20 the previous day, signaling a broadly serene market. At the release of Q1 2026 results (April 23, 2026), the company highlighted a pipeline of 260,000 rooms as an indicator of future growth, while mentioning a negative currency impact of €66 million over the period.