Fleeting Breakthrough at €389.50: L'Oréal Share Falls Back Below Resistance Level
The cosmetics group advances notably in mid-afternoon trading, within a rising Paris market. The security temporarily climbed above a closely monitored technical threshold, before pulling back slightly.
A €389.50 Resistance Crossed During the Session, With a High of €391.65
The L'Oréal share gains 1.33% to €388.15, compared to €383.05 the previous day, and marks one of the best sessions of the CAC 40, which advances 0.12%. It broke upward through its €389.50 resistance level to reach a high of €391.65, before falling back just below it (latest price at €388.30). The price remains above its three moving averages, at 2.26% from the 20-day MA and at 3.18% from the 200-day MA, following a 3.94% increase over one week. The RSI at 53 remains neutral and signals no excess at this stage.
A Partnership Agreement With PSG and a €2 Billion Bond Issue in the Background
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On October 8, the group announced a partnership with Paris Saint-Germain until 2028, which will be led primarily through Vichy Laboratoires. It had also launched on September 24 a €2 billion bond issue in three tranches. Upon publication of the first half 2026 results (July 29), the company indicated it aimed for another year of revenue growth and improved profitability, while citing among risks a negative currency effect of 2.8% and a selective Chinese market. The share is now approaching the €390 zone, already touched during the session.
L'Oréal will deliver another year of growth in sales and profit, whilst strengthening our global leadership
Risks mentioned
Mexico market facing challenges with Consumer Products Division experiencing air pocket from commercial issues and temporary supply chain disruptions in makeup
Currency fluctuations creating headwind with negative impact of -1.2% at end of September 2026
Geopolitical situation and customs clearance issues impacting GCC cluster in SAPMENA-SSA region
Opportunities identified
E-commerce growing around +17%, significantly ahead of the online market
Strong momentum in skincare accelerating across all divisions, led by ultra-premium and medical beauty
Emerging markets, particularly SAPMENA-SSA, delivering exceptional double-digit growth with strong India momentum
Outlook / guidance
Management commentary: Our performance in the first nine months gives me confidence that L'Oréal will deliver another year of growth in sales and profit, whilst strengthening our global leadership.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
