IEVA Group's Stock Rises 6.67% Following Deployment of i-mirror at L'Atelier du Sourcil
IEVA Group's stock has significantly rebounded to €8.96 at midday, following the announcement of the deployment of its i-mirror platform across the L'Atelier du Sourcil network. The stock is attempting to recover after a challenging period marked by a nearly 30% decline over three months. This movement goes against the trend of a slightly declining CAC 40, which is down 0.22% in the session.
A Pioneering Deployment Structuring the Beauty as a Service Model
The beauty technology operator announced today the launch of its i-mirror platform in the 130 stores of L'Atelier du Sourcil. This marks the first concrete operational implementation of the 'Beauty as a Service' model advocated by the group since its IPO in March 2026.
The deployment aims to build a proprietary database, fueled by diagnostics performed in-store, to manage the network and personalize customer recommendations. For a company still young on the stock market, the stakes are twofold: demonstrating the scalability of the platform and securing recurring revenues from physical stores.
As a reminder, during the annual results announcement on April 8, the group reported a 32% increase in revenue thanks to the acquisition of My Little Paris, but a net loss widened to €8.3 million. The announced deployment is thus part of the trajectory of commercial ramp-up claimed by the management at the time of the IPO on March 26, 2026.
A Technical Rebound After a Difficult Quarter
At €8.96, the stock gains 6.67% in the session and recovers some of the decline accumulated. The weekly loss is reduced to 4.48%, but the drop over three months remains significant, at nearly 30%. The stock is still trading below its March 2026 IPO price.
The movement is all the more notable as the Parisian indices are slightly down. The CAC 40 is down 0.22% at 8,281.52 points and the SBF 120 loses 0.24%. Conversely, the overall sentiment remains bullish on global markets, with the Nasdaq showing a +2.02% increase amid hopes of an agreement between Washington and Tehran. However, this macro context is not directly related to the stock, whose trajectory depends primarily on commercial execution.
The group had set a goal to double its revenue by 2028 in its April annual publication. The deployment at L'Atelier du Sourcil provides a concrete first illustration of this roadmap. The market will now monitor the pace of signing new partner networks.
