JCDecaux Renews Advertising Operations in Luxembourgish Train Stations
JCDecaux has secured the exclusive contract for advertising spaces in CFL (National Society of Luxembourgish Railways) stations for a duration of 10 years.
Contract Renewal and New Media Concept
On January 28, 2026, JCDecaux announced the renewal of its contract with CFL following a tender process. The contract, spanning 10 years, will commence on June 1, 2026. JCDecaux will introduce a new media concept for the Luxembourgish railway network. The stations will be equipped with digital communication infrastructures enabling the autonomous broadcast of real-time messages to passengers.
Deployment Across the Network
The initiative will be implemented across a total of 44 stations: 24 currently equipped stations and an additional 20 stations. The network will feature 143 digital screens. In 19 stations, 46 screens will be equipped with the 'LiveTouch' system. The new screens, measuring 75 and 55 inches, will offer higher resolution with reduced energy consumption. These screens will be connected to JCDecaux's AdTech ecosystem and linked to the VIOOH (SSP) and Displayce (DSP) platforms for activating programmatic campaigns. In terms of sustainability, JCDecaux's teams will use a fleet of 100% electric vehicles for control and maintenance operations, will collect rainwater at the Bertrange depot, and will adjust lighting according to ambient light with nighttime shutoff.
