L'Oréal's Stock Surpasses 392 Euros at Close, Exceeding Its Resistance Level
L'Oréal's stock ended the session on Monday, January 12 at 392.40 euros, marking a 1.7% increase from Friday's close of 385.85 euros. This breakthrough of the resistance threshold, precisely at this level, indicates a strengthened upward momentum. However, trading volumes remained limited, with only 0.06% of the capital changing hands, reflecting a rise on modest quantities. Over seven days, the cosmetics giant has shown a remarkable performance of 7.6%, with a three-month gain of 6.15%. This progression occurs in a favorable context for the group, benefiting from renewed analyst interest. On January 9, UBS upgraded its rating from neutral to buy and set a target price of 430 euros, representing a potential increase of nearly 10% from the current level. This positive revision, coupled with the announcement at the end of October 2025 of the acquisition of Kering Beauté for 4 billion euros, the largest operation in L'Oréal's history, supports investor confidence in the group's strategy.
The technical analysis confirms the stock's positive orientation. The price is now trading above its 50-day (365.52 euros) and 200-day (373.21 euros) moving averages, indicating a medium-term bullish trend. The Relative Strength Index (RSI) stands at 57, in a neutral zone that still leaves room before reaching an overbought threshold, generally set at 70. This technical setup suggests a potential continuation of the upward movement. The group will publish its annual results for 2025 on February 12, a milestone that could catalyze new movements in the stock. Investors will particularly monitor the performance of the Luxury division, which lagged in the third quarter of 2025, as well as the confirmation of the recovery dynamics in China started at the end of last year. However, the consensus among analysts remains demanding for 2026, with high expectations reflecting the current valuation of the stock, trading at about 28 times the estimated earnings for 2025.
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L'Oréal will deliver another year of growth in sales and profit, whilst strengthening our global leadership
Risks mentioned
Mexico market facing challenges with Consumer Products Division experiencing air pocket from commercial issues and temporary supply chain disruptions in makeup
Currency fluctuations creating headwind with negative impact of -1.2% at end of September 2026
Geopolitical situation and customs clearance issues impacting GCC cluster in SAPMENA-SSA region
Opportunities identified
E-commerce growing around +17%, significantly ahead of the online market
Strong momentum in skincare accelerating across all divisions, led by ultra-premium and medical beauty
Emerging markets, particularly SAPMENA-SSA, delivering exceptional double-digit growth with strong India momentum
Outlook / guidance
Management commentary: Our performance in the first nine months gives me confidence that L'Oréal will deliver another year of growth in sales and profit, whilst strengthening our global leadership.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.