Reworld Media Industrializes the Commercialization of Its Data
Reworld Media announces the industrialization of the sale of its proprietary data and the signing of new marketing agreements in France. The group asserts its position as a major player in Data by leveraging its information capital on the consumption of more than 40 million French people.
Strategic Deployment of Proprietary Data
Reworld Media is implementing a strategy to commercialize its proprietary data to television networks, social media platforms, DOOH, and advertisers who wish to segment their online advertising. The group relies on an ecosystem of over 80 websites and media brands, covering 10 thematic universes, which allows it to collect and qualify information on more than 1,200 categories of products and services. This data consists of 40 million proprietary identifiers and offers audience segmentation based on their consumption habits and purchase intentions. The group positions this combination of volume, depth, and thematic diversity as the most comprehensive offering in the French media market.
Structured Partnerships Validate Data Capital Value
Reworld Media has structured partnerships with leading players validating the value of its data capital: a strategic collaboration with CANAL+ Brand Solutions for the activation of Data in premium TV and digital devices, the renewal of a partnership with TF1 PUB allowing the crossing of CRM data across all screens, and an alliance with Implcit to enhance audience qualification. Additionally, the group reports a positive outcome from the deployment of AI conversational agents on its main sites, generating over 600,000 conversations per month and complementing existing data collection sources. The technological infrastructure is based on a Data Clean Room operated by mediarithmics, ensuring a secure framework compliant with GDPR, enabling Data activation across all media environments: TV, DOOH, CRM, social networks, Digital, and Radio.
