Reworld Media Partners with Stamp to Leverage Data in Connected TV
Reworld Media announces a strategic partnership with Stamp, a platform specializing in the analysis and activation of marketing data. The agreement aims to integrate Reworld Media's proprietary data into connected TV (CTV) activation systems to enhance targeting and performance measurement.
Integration of Reworld Media Data into Stamp's CTV Ecosystem
Reworld Media provides Stamp with its data segments from an ecosystem encompassing over 80 media brands. These segments, built from editorial, behavioral, and declared signals, enrich Stamp's CTV architecture and integrate within a framework of interoperability with digital environments. This connection enables the activation of qualified audience segments in CTV and enhances targeting precision by linking TV exposures to signals from the web and mobile. The deployment of this infrastructure formalizes, secures, and industrializes data collaborations with advertisers and partners, within a governed framework compliant with GDPR, without exposing raw data.
Cross-Device Continuity and Performance Measurement
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The partnership ensures continuity of activations across web, mobile, and CTV environments. It also opens up, when conditions on the advertiser's side are met, the possibility to measure the impact of CTV exposures on digital behaviors and to enhance the overall reading of media performance.
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