Accor share rebounds, but bearish bets climb to 2.6% of capital
The multi-brand hotel group's share regains momentum on Wednesday, in a CAC 40 trading nearly flat. The rise comes as short positions on the stock have increased significantly over a month, signaling underlying tension on the security.
A technical rebound that moves back above three moving averages and tests resistance at €47.47
Accor gains 1.21% to €46.71 during the session, in a stable Paris index (-0.09%). The share is trading above its three moving averages, including the MA200 at €46.03 and the MA20 at €46.05, with modest gaps of between 1% and 1.5% on each of them. This configuration makes the momentum fragile: resistance at €47.47 remains close, while support at €45.11 offers limited cushion.
The RSI at 51 is in neutral territory, showing no excess signal in either direction, which does not predetermine the next move. Over three months, the share is still down 6.84%, despite an annual gain of 15.22%.
Short positions jump by 1.10 percentage points in one month, in a buyback program still poorly executed
Three funds combined hold short positions representing 2.60% of Accor's capital, according to declarations consulted as of September 25. This figure stood at 1.50% thirty days ago, a rapid increase of 1.10 percentage points: institutional players are reinforcing their bearish bets on the share, reflecting latent pressure even though the absolute level remains moderate. In parallel, Accor announced on July 30, 2026 a share buyback program worth 225 million euros; by end of September, only 40 million euros had been executed, representing approximately 18% of the total envelope. The EBITDA guidance of 1,272.5 million euros communicated during the publication of H1 2026 on July 31 remains the fundamental benchmark available for assessing the group's trajectory.
