Adomos launches Leaderlead, its blockchain-certified leads sales platform

A marketplace dedicated to leads sales

Adomos has launched Leaderlead, described as a commercial platform for online leads sales, presented as active for several days. According to the company, this platform should enable a larger number of customers to acquire the leads offered by Adomos, whose consents are secured by blockchain technology.

After this first step, the platform is intended to become a marketplace open to all leads providers, to sell their data on Leaderlead. It will first be supplied by leads produced by Adomos, then by those from other providers.

By becoming a marketplace, Leaderlead is intended to bring together savings professionals as well as other business sectors, according to the press release.

A blockchain anchor for consent traceability

Consent management is based on blockchain anchoring. According to Adomos, the solution ensures complete traceability of personal data and authorizations, enabling the company to demonstrate its compliance with regulatory requirements, particularly under GDPR.

The solution is developed as a SaaS application provided by Keyban, connected to Adomos systems via an API based on an EVM-compatible blockchain (Ethereum) for evidence anchoring. Adomos also relies on Effydata as integrator.

Charles Kremer (Keyban) stated: "With Leaderlead, each lead has its own digital passport: origin, consent and history are anchored on blockchain, verifiable at any time and unforgeable." Alexis Tran (Effydata) indicated: "After auditing and modernizing Adomos' architecture, we deployed in production the first register on public blockchain certifying the life cycle and consent of leads, proof and GDPR compliance, all in strict compliance with CNIL recommendations." Adomos states that this development confirms the transformation of its business model following its commercial repositioning.