Hermès Stock Rebounds 2.5% and Reaches Its 50-Day Moving Average

The Stock Returns to Its 50-Day Moving Average After a Tough June

Hermès International stock gains 2.29% to €1,631.50 during the session, within a CAC 40 up by 0.44%. The rebound brings the stock exactly to its 50-day moving average (€1,632.17), after dipping below this threshold last week, while the 20-day moving average remains 1.4% above the current price at €1,655.25. The RSI at 52 indicates a return to a neutral zone after a slide of nearly 7% in one week at the end of June. However, the year-on-year performance is still heavy at -30.2%, and the 200-day moving average at €1,933.50 reflects the medium-term downward trend, with a gap of over 15% above the current price. Today's rebound is part of a collective surge in Parisian luxury: LVMH is up 2.47%, Christian Dior by 2.29%, and Kering by 1.26%. The sector benefits from a general easing on European markets, amid a decline in Brent to a four-month low and a VIX dropping to 15.8.

UBS Raises Its Target While RBC Capital Lowers Theirs

Two analyst opinions were updated on July 2, with diverging views. UBS raised its price target from €1,765 to €1,795, while maintaining a 'Hold' rating, representing an upside potential of about 10% from the current price. RBC Capital, on the other hand, lowered its target from €2,100 to €1,900, maintaining an 'Outperform' rating, which is close to a 16% potential. These adjustments come after a challenging period for the saddle maker, whose stock has lost more than 30% over the year. In terms of valuation, according to the consensus of surveyed analysts, the stock is trading at about 36.7 times current year earnings and 31.8 times next year's earnings. This multiple level is set in an environment where Chinese luxury consumption remains fragile, with jewelry and gold sales in China down 8.9% year-on-year in May. The resistance threshold identified at €1,763 represents the next technical marker above the price.