Ubisoft Launches Two Augmented Reality Apps for the 250th Anniversary of the American Revolution
Ubisoft has released two free augmented reality apps based on the worlds of Assassin's Creed III and Assassin's Creed Rogue, enabling visitors to New York and Boston to explore key moments of the American Revolution at historical sites.
Two Augmented Reality Experiences in Historic Cities
The two mobile applications, titled 'Echoes of Revolution: NYC' and 'Echoes of Revolution: Boston', offer free immersive experiences lasting 90 minutes. Users can access augmented reality content depicting the appearance of 18th century New York and Boston by visiting 10 distinct locations. The NYC app explores pivotal moments of the Revolutionary War, including the defense of the Hudson, the erection of a Liberty Pole at City Hall Park, and the toppling of King George's statue at Bowling Green. The Boston app, developed in partnership with Revolutionary Spaces, recreates the Boston Tea Party, the intelligence networks of the Green Dragon Tavern, and navigating around Boston Common Lake.
Integration at the Museum of the City of New York
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Ubisoft is also contributing to the 'The Occupied City' exhibition currently hosted by the Museum of the City of New York, marking the 250th anniversary of the American Revolution. The exhibition features lesser-known chapters of New York's role in the war. For this event, the world of Assassin's Creed III has been used to create immersive videos showing the streets of revolutionary New York, allowing visitors to immerse themselves in the city as it existed at the time, offering an urban experience lived in an occupied and contested city.
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« Nous avons enregistré au premier trimestre un net bookings légèrement supérieur à notre objectif. »
Le chiffre d'affaires IFRS 15 du premier trimestre 2026-27 recule de 13,7 % à 268,2 M€ et le net bookings de 9,2 % à 255,8 M€, légèrement au-dessus de l'objectif d'environ 250,0 M€, la baisse reflétant une base de comparaison élevée liée à Assassin's Creed Shadows. Le net bookings back-catalogue s'établit à 221,0 M€ (-15,1 %) et le net bookings digital à 206,2 M€ (-17,6 %), tandis que le PRI est quasi stable à 151,3 M€. Invincible: Guarding the Globe signe un trimestre record. Le début du T2 est marqué par le lancement réussi d'Assassin's Creed Black Flag Resynced (3,5 millions d'exemplaires en sell-in, note de 84). La transformation se poursuit avec la fermeture de studios et la nomination de Christoph Hartmann à la tête de la Creative House 2.
Risks mentioned
Net bookings attendu en baisse d'un pourcentage à un chiffre élevé sur l'exercice 2026-27
Marge opérationnelle non-IFRS attendue négative sur l'exercice 2026-27
Consommation de free cash-flow pouvant atteindre 500 M€ sur l'exercice
Échéances de dette à refinancer : revue en cours des options de financement
Opportunities identified
Assassin's Creed Black Flag Resynced dépasse les attentes annuelles en 14 jours (3,5 M d'unités)
Sortie de Rayman Legends Retold le 1er octobre 2026 et de Just Dance Decades of Hits le 13 octobre
Performance record d'Invincible: Guarding the Globe sur le segment Mobile
Pipeline de contenus nettement plus solide en 2027-28 et 2028-29 (Assassin's Creed, Far Cry, Ghost Recon)
Retour attendu à un EBIT non-IFRS positif et à une génération de free cash-flow dès 2027-28
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