Interparfums Continues Its Rise, Aiming for the MM200

A Confirming Upward Trend Above Short-Term Averages

Interparfums stock gains 1.27% to €25.56 in early afternoon trading, while the SBF 120 index is up 0.90%. Thus, the stock brings its weekly gain to 7.22% and marks an increase of 8.21% over the month, extending the movement that began at the end of May after hitting a multi-year low of €21.78 on May 18. The price now moves well above the MM20 (€23.22) and MM50 (€23.45), with a gap of more than 9% in both cases, indicating a short-term recovery is in place. The MM200 at €25.90 remains the next hurdle, with the price just below it (-1.31%). The RSI at 67 reflects the intensity of the recovery without yet tipping into the overbought zone, while the breakthrough of the €25.24 resistance, identified as the previous close, validates the movement initiated in recent days. Over three months, the performance is up by 12.6%, but the stock is still down nearly 25% over the year.

A Better-Oriented Chinese Cosmetic Sector Supporting the Stock

The sectoral context provides temporary support for the stock. Cosmetic sales in China increased by 4.7% in April 2026 year-over-year, while total retail trade only gained 0.2%, according to data from China's NBS. For Interparfums, exposed to this market through its licensed brands, this backdrop is favorable as Parisian luxury rebounds. During the announcement of the 2025 annual results (on January 22, 2026), the management aimed for an operating margin between 19% and 19.5%, and planned about fifteen line extensions in 2026 as well as the scaling up of the Annick Goutal, Off-White, and Longchamp franchises. However, the group acknowledged limited visibility for 2026 in an environment marked by monetary and geopolitical uncertainties.